mention

AUGUST 11, 2021

The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game. based on what’s important for your brand.

Algorithm 363

Algorithm Profiling Travel Retail 363

Alexa

JANUARY 15, 2021

Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time.

Profiling 249

Profiling Finance Retail Marketing 249

mention

MAY 6, 2024

Succeeding in the creator economy takes more than just creating good content. It ensures your voice is heard and resonates with the right people in this crowded digital landscape. Marketing focuses on promoting the specific content or digital product you create, such as videos, articles, podcasts, a membership , courses, or merch.

144

144

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Profiling 130

Profiling Sales Research Information 130

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. The goal of small business marketing is to attract leads to your business. on your website) that moves potential customers to take some sort of action. How to Grow Your Small Business with Marketing.

Management 145

Management Marketing Marketing Business 145

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. If they’re not already aware of your specific offering, they are at least aware of the category. All of this culminates in time and money savings to boost your bottom line and more closed sales to boost revenue.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Profiling 246

Profiling Sales Competitive Marketing 246

Zoominfo

JANUARY 15, 2021

Depending on your industry, this might be harder or easier in the status quo. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy.

Sales 264

Sales Profiling Marketing Marketing 264

Alexa

JULY 12, 2021

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? It involves getting people to engage and interact with your brand on their own. Never leave your inbound marketing strategy up to chance, though. Optimize Your Website for Search Engines.

Marketing 206

Marketing Marketing Analysis Profiling 206

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Look over their profile and collect relevant information.

Profiling 233

Profiling Sales Research Sales Enablement 233

Zoominfo

FEBRUARY 5, 2021

It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Awareness stage.

Sales 179

Sales Profiling Win Research 179

mention

AUGUST 4, 2023

Twitch is a live video streaming platform that allows streamers to create content for and interact with audiences in real time. If you are not convinced that marketing on Twitch is the right move for your business, consider the following. If this has piqued your interest, here’s what you need to know about Twitch marketing.

Marketing 130

Marketing Marketing Gaming Education 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more!

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JUNE 6, 2022

As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. Here’s how. An employer brand strategy starts with your employer value proposition.

Profiling 130

Profiling Travel Capital Information 130

Zoominfo

FEBRUARY 5, 2021

It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Sales 130

Sales Profiling Win Research 130

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. For this reason, you and your sales team must utilize the right technology stack to improve and streamline your social selling efforts. Ready to get started? Keep reading!

Profiling 227

Profiling Sales Learning Information 227

Zoominfo

MAY 6, 2019

Create candidate personas. To increase productivity, create candidate personas before launching your initial search. Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates.

Marketing 169

Marketing Marketing Profiling Information 169

Zoominfo

MAY 7, 2018

This type of decision making has many benefits—but it’s not the data that makes a difference, but rather how it is applied. While this concept should already be ingrained in your marketing strategy, it’s even more important to the success of your growth hacking efforts. Be strategic with your choices.

Brainstorming 227

Brainstorming Capital Gaming Profiling 227

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more!

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? You wouldn’t want to introduce a product without knowing how it will fit into the market — the risk of failure would be too high. 4 Steps To Fix Your Failed GTM Strategy. What’s Broke?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Owler

MARCH 10, 2023

In today's competitive business environment, it's essential that during your prospecting , marketing strategy approaches are also kept in mind to ensure you get to the heart of what your target customers need. You can avoid wasting time and resources on customers who are unlikely to convert.

Marketing 52

Marketing Marketing Profiling Sales 52

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Smart Data Collective

NOVEMBER 18, 2020

When you are creating a marketing strategy for your business, you have a number of things to consider. In 2020, there are so many big data tools at your disposal, and you’ll find that often, what works for one business won’t work for another. We previously talked about the benefits of big data and AI for blogging.

Data Mining 182

Data Mining Profiling Advantage Advantage 182

E2M

MARCH 13, 2024

A polished and detail-oriented SEO proposal is a crucial part of your sales process. The main challenge of preparing an SEO proposal is to present all your know-how in a way that builds authority, showcases value proposition, and doesn’t make clients’ wallets cry. Take the First Step: Know Your Prospects III.

Analysis 67

Analysis Win Benchmarking Profiling 67

Zoominfo

OCTOBER 11, 2018

Develop a Performance Profile. We recommend that you create a detailed list of characteristics a candidate must have. Keep these questions in mind to successfully create a Performance Profile: What specific accomplishments indicate success in this role? Don’t limit your candidate pool.

Profiling 133

Profiling Management Learning Marketing 133

CXL

JUNE 2, 2022

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. It’s proven to drive more revenue , improve customer experience , and power growth. The result?

Marketing 78

Marketing Marketing Win Profiling 78

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Create buyer personas. Fortunately, we’re here to help.

Management 172

Management Sales Profiling Marketing 172

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. Let’s get into it! billion users.

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Customers buy — and continue to buy — from brands they’re emotionally connected to.

Retail 189

Retail Profiling Win Marketing 189

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Or is it just another martech fad?

Intelligence 113

Intelligence Intelligence Marketing Marketing 113

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Sales 100

Sales Profiling Competitive Marketing 100

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Four Recruiting Horror Stories and How to Avoid Them. If you’re a seasoned recruiter, one thing is certain: You’ve had your share of unfortunate experiences on the job. By all accounts, Steve seemed like a great fit for your organization. Let’s get into it!

Copywrite 150

Copywrite Profiling Technology Technology 150

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Identify Your Target Market. Who are your top performing customers?

Sales 140

Sales Finance Profiling Research 140

Zoominfo

MARCH 5, 2018

If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Today’s blog post breaks down six things markets can do to increase sales productivity. Four things your marketing department can do to increase sales productivity: 1. Interview your sales team.

Sales 201

Sales Marketing Marketing Brainstorming 201

Similarweb

APRIL 16, 2021

Who’s your target audience ? What’s your market? . Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . To reach your target audience , you need to get inside their heads. . But, it goes beyond that.

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Image source ).

Retail 107

Retail Sales Marketing Marketing 107