Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is Competitive Analysis? No you would not.

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Competitor Analysis Analysis SWOT Competitive Landscape 325

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

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Analysis Competitive Competitive Landscape Competitive Intelligence 188

Crayon

FEBRUARY 2, 2021

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

Competitive Matrix 509

Competitive Matrix Matrix Competitive Competitive Landscape 509

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

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Competitive Intelligence Competitive Competitive Landscape Intelligence 130

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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Competitive Intelligence Competitive Intelligence Intelligence 147

ArchIntel

JANUARY 20, 2021

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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Benchmarking Analysis Competitive Competitive Landscape 145

WideNARROW

MARCH 2, 2021

A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

Competitive Landscape 59

Competitive Landscape Matrix Competitive Analysis 59

Aqute Intelligence

JUNE 23, 2023

No competitive intelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitive intelligence. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

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Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

Aqute Intelligence

JANUARY 23, 2024

Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

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Analysis Competitive Competitive Intelligence Competitive Landscape 111

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Netbasequid

MARCH 8, 2023

Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing.

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Analysis Competitive Intellectual Property Competitive Landscape 98

mention

NOVEMBER 3, 2023

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

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Analysis Marketing Marketing Benchmarking 167

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

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Competitive Intelligence Competitive Sales Intelligence 130

Owler

APRIL 28, 2023

If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace. Staying Informed With Relevant Data To stay up-to-date on competing businesses, gain a deep understanding of your industry with a SWOT analysis.

Competitive Landscape 52

Competitive Landscape Competitive SWOT Business 52

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. You can do that on our purpose-built SEO competitive analysis template or on whichever program makes it easy for you.

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Analysis Competitive Brainstorming Research 116

Aqute Intelligence

MARCH 7, 2023

Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Alpha Sense BI

NOVEMBER 8, 2023

Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient. This is why we’ve spent so much time developing a Notebook product that seamlessly integrates into our existing market-leading research and analysis tools.

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Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

OCTOBER 15, 2020

(NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We The trending landscape is critical.

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Competitive Intelligence Competitive Competitive Landscape Intelligence 104

ArchIntel

AUGUST 31, 2021

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

JULY 8, 2021

Brands can learn from their own mistakes, and from those of a competitor with competitive monitoring capabilities in place. Leading brands rely on competitive monitoring to: Identify aspirational companies to follow in their footsteps. Spy on the campaign trail of your competition and learn from their efforts.

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Competitive Analysis Win Competitive Landscape 105

Aqute Intelligence

JULY 10, 2023

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. This is a guest post by Bard AI - just for a laugh.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

ArchIntel

MAY 18, 2021

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. But manually tracking their every move is time-consuming and inefficient.

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Competitor Analysis Analysis Benchmarking Profiling 59

ArchIntel

OCTOBER 8, 2020

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

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Competitive Intelligence Competitive Globalization Intelligence 104

Similarweb

JULY 22, 2021

Maybe you’ve heard the saying, the best competition is yourself. Channeling your competitive spirit and using it to analyze your market will allow you to create an effective digital marketing strategy. Competitive SEO analysis – the ultimate time saver. So, what is a competitive SEO analysis?

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Analysis Competitive Competitive Landscape Algorithm 92

ArchIntel

DECEMBER 1, 2021

Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

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Competitive Intelligence Competitive Intelligence Intelligence 156

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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Competitive Intelligence Competitive Win Intelligence 189

Alpha Sense BI

APRIL 3, 2024

Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. To fuel smart decisions, mapping the landscape typically involves three key steps: 1.

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Analysis SWOT Marketing Marketing 52

Netbasequid

JUNE 14, 2023

AI-powered text analysis is crucial for extracting valuable consumer insights from vast amounts of textual data. By employing advanced natural language processing (NLP) techniques, text analysis can analyze and understand text at scale, leading to several benefits for companies seeking to up their consumer insights game!

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Analysis Algorithm Competitive Landscape Competitive 98

WideNARROW

NOVEMBER 9, 2023

Competitive intelligence (CI) professionals can leverage a wide array of tools for in-depth competitive intelligence analysis, dissecting financial data and scrutinizing executive teams to unlock the coveted competitive advantage. In the dynamic realm of business, staying ahead is pivotal.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Owler

DECEMBER 20, 2021

What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. You can gain vital information from a critical analysis of your target market.

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Analysis SWOT Competitive Competitor Analysis 52

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The post Khoros Hiring Oregon-Based Competitive Intelligence Manager appeared first on ArchIntel™. Khoros was established in 2019 and is headquartered in Austin, Texas.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Competitive Intelligence Competitive Intelligence Intelligence 104

SCIP

APRIL 10, 2024

SCIP Insights The Role of Natural Language Processing in Competitive Intelligence: Extracting Insights from Unstructured Data In the rapidly evolving landscape of business competition, staying ahead of the curve requires more than just gathering data—it demands extracting actionable insights from vast amounts of information.

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Competitive Intelligence Competitive SCIP Intelligence 45

GrowbyData

DECEMBER 8, 2022

I n today’s competitive market, marketers or businesses need to focus heavily on their SEO marketing efforts and generate traffic on Google where Competitive SERP Analytics plays an important role. It provides a better understanding of your SERP strategy to gain a competitive advantage. What is Competitive SERP Analysis?

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Analysis Competitive Research Advantage 52