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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. This article will discuss some key advantages and why every business needs to implement them. Presents you with an objective assessment.

Advantage 231
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 318
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What Is The Advantage Of Using SDK in AI Technology?

Smart Data Collective

David Curry of Business of Apps points out that the market for Android apps is massive since around 75% of all smartphone users have Androids. If you take too long to deploy your app, competitors will create better ones and steal your market share. Fortunately, SDKs can help you bring your app to market more quickly.

Advantage 238
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5 pillars of a cloud-conscious culture

CIO

Most CIOs recognize the advantages of cloud, the global reach it provides, and the ease with which services can be scaled up and back down again. It enables us to free our people so they can innovate and create lasting competitive advantage.” But recognizing cloud advantages doesn’t always mean a smooth transition from on-prem.

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Oracle’s Fusion Cloud CX, ERP, and SCM get generative AI features

CIO

Generative AI across all products in Advertising and CX Cloud Oracle is adding generative AI capabilities across all the products inside its Advertising and Customer Experience Cloud (Fusion Cloud CX), which comes with applications designed for advertising, marketing, sales, service, and customer experience processes and functions.

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A new era for VMware Cloud Service Provider Partners begins

CIO

Our goal is to accelerate innovation, enhance customer value, and optimize profitability and market opportunities for our partners. The Broadcom Advantage Partner Program for VCSPs enables partners to grow revenue opportunities by integrating VMware Cloud Foundation (VCF) and adjacent solutions into their cloud and managed service offerings.

Commerce 369
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Ferrovial puts AI at the heart of its transformation

CIO

They have AI-based services that either make processes automatic, more efficient, or provide the business with services that give competitive advantages,” he says. The second, given Ferrovial’s global nature, is its continuous contact with all units, acting as an AI knowledge hub.

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