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CDOs’ biggest problem? Getting colleagues to understand their role

CIO

One possible definition of the CDO is the organization’s leader responsible for data governance and use, including data analysis , mining , and processing. This notion of data in combination as opposed to a silo is something different for companies,” he adds. Company data can drive its go-to-market strategy, she adds.

Advantage 750
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5 Huge Benefits of Automatic Data Analysis for SMEs

Smart Data Collective

Knowing and understanding your company’s data helps you make good marketing decisions, gain insight into what competitors are doing, and improves decision-making. You can’t afford to ignore the benefits of data analytics as a new company. Fortunately, there’s a simple, yet effective solution: automatic data analysis.

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How to successfully integrate data in a hybrid environment

CIO

Even after deploying traditional solutions, organizations encounter persistent challenges in managing their data effectively. Data replication and synchronization issues frequently arise, leading to inconsistencies and inaccuracies in data analysis and reporting.

Capital 325
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Why All Digital Marketers Should Learn to Code

Zoominfo

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Learning 246
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Rocket Mortgage lays foundation for generative AI success

CIO

“Generative AI is becoming the virtual knowledge worker with the ability to connect different data points, summarize and synthesize insights in seconds, allowing us to focus on more high-value-add tasks,” says Ritu Jyoti, group vice president of worldwide AI and automation market research and advisory services at IDC. “It

Knowledge 710
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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 360
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4 ways upskilling and reskilling can fill hard-to-hire positions

CIO

For example, when trying to fill your cybersecurity positions, there are several places you can look, depending on the specific role you’re trying to fill: A role to raise security awareness within the organization could be a person in HR specializing in organizational culture, or a marketing person specializing in writing marketing materials.

Knowledge 747