Smart Data Collective

SEPTEMBER 19, 2023

The Importance of Green Data Center s for Data-Driven Businesses By the year 2023, the global data center colocation market will reach $131.80 Microsoft: Setting a benchmark in renewable energy utilization, Microsoft has projected that by 2025, its data centers in Ireland will be fully powered by renewable energy sources.

Benchmarking 285

Benchmarking Globalization Innovation Intelligence 285

CIO

MARCH 9, 2023

“Some contracts are structured as a black box with limited view into the components and their commercial impact,” Arora says, adding that buyers with limited access to market data are at a disadvantage when negotiating. The sell side typically has the information advantage.”

Win 629

Win Sports Startups Benchmarking 629

Acoustic

DECEMBER 21, 2020

Recent posts have highlighted how insurers are improving efficiencies in specific verticals, such as improving auto claims management with mobile phones, winning more home insurance policies by marketing smart devices, and building out the U.S. pet insurance market with strategic partnerships.

Benchmarking 52

Benchmarking Travel Win Innovation 52

Smart Data Collective

JANUARY 27, 2021

They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. The impact of machine learning on the market for bitcoin and other cryptocurrencies is multifaceted.

Learning 348

Learning Predictive Analytics Algorithm Benchmarking 348

CIO

JANUARY 4, 2023

As more organizations rely on HPC to speed time to results, especially for their data-intensive applications, the $40B market [1] faces challenges and opportunities. Sustainability : As the HPC market grows, so do the implications of running such energy-intensive and complex infrastructure.

Benchmarking 369

Benchmarking Advantage Advantage Technology 369

Wink Intel

MARCH 7, 2023

Lincoln Financial Group’s Consumer Sentiment Tracker reports that only 2% of Americans can correctly identify financial solutions with tax advantages, despite one in three saying they prioritize investments that would help them pay less in taxes either now or in the future. According to Lincoln’s study, just 1 in 5 U.S.

Advantage 75

Advantage Advantage Education Benchmarking 75

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Benchmarking 130

Benchmarking Research Sales Win 130

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. By analyzing your competitors, you can identify opportunities in the market that they may have overlooked. Understand Market Trends Competitive analysis reports can be a great tooI to stay abreast of market trends and changes.

Analysis 157

Analysis Competitive SWOT IT 157

Weidert Group

MARCH 28, 2024

Manufacturers and other complex industry sectors are accustomed to using automation and AI-enabled technologies to streamline production, improve safety, and gain a competitive advantage. Now, industrial marketing and sales teams who are using HubSpot can leverage innovative artificial intelligence (AI) tools right within the CRM platform.

Sales 71

Sales Benchmarking Advantage Advantage 71

CIO

AUGUST 28, 2023

Agile project management is also a strong choice when time-to-market is essential or when dealing with projects of high complexity, as agile’s cross-functional, iterative approach enables teams to deliver solutions quicker while addressing issues as they arise. Here are the most popular agile-focused certs for benchmarking your knowledge.

Management 579

Management Due Diligence Knowledge Benchmarking 579

Netbasequid

AUGUST 14, 2023

Exceptional market understanding The markets constantly shift due to changing consumer needs, business activity, macroeconomic factors, etc. And what you know about your market today may not necessarily be true tomorrow. Comprehensive competitor analysis surfaces new developments in the market, helping you stay informed.

Analysis 52

Analysis Competitive Airline Competitor Analysis 52

Datapine Blog

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. Marketing: CPC (Cost-per-Click). Marketing: CPA (Cost-per-Acquisition). Let’s see this through an example.

KPI 107

KPI Advantage Advantage Human Resources 107

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. Emerging trends to take advantage of. Let’s check it out. Why or why not?

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing 147

Marketing Marketing Sales Finance 147

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 7, 2023

And it helps brands navigate turbulent market conditions and outpace their competitors in recovery. In our report, From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health , we explore how brands use market and consumer intelligence to uncover opportunities and gain valuable insights. How does one start?

Benchmarking 98

Benchmarking Analysis Competitive Advantage 98

Alpha Sense BI

JULY 7, 2023

And while every sector can take advantage of embracing more transparent and ethical business models , there’s one industry well-positioned to reap the benefits of pouring capital into ESG leaders and backing their initiatives: private equity (PE). The draw for C-Suites across industries to do so? Start your free trial of AlphaSense here.

Due Diligence 52

Due Diligence Marketing Marketing Capital 52

Netbasequid

MAY 31, 2021

You can use the intel to then benchmark your brand’s position against. Some of these Chatty Cathys have the ability to influence their crowd – and this can be to your advantage (or disadvantage, if you’re not watching closely!). 65% of influencer marketing budgets increased in 2020 for good reason, after all!

Competitive Intelligence 119

Competitive Intelligence Analysis Competitive Intelligence 119

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

Netbasequid

SEPTEMBER 29, 2022

Let’s look at some more stats to get those TikTok marketing juices flowing: TikTok is ranked second among all apps when it comes to consumer spending. Exploring TikTok’s Potential Marketing Power. Marketing power lives on TikTok and no one knows this better than Patagonia! TikTok Influencer Marketing in a Nutshell.

Marketing 59

Marketing Marketing Benchmarking Sports 59

Smart Data Collective

JANUARY 14, 2021

Investors taking advantage of predictive analytics could have more success choosing winning IPOs. In theory, IPO investors have more opportunities to outperform the market then investors looking towards more established stocks. Although the principles of the efficient market hypothesis still apply, there are a lot more unknowns.

Predictive Analytics 206

Predictive Analytics Algorithm Benchmarking Win 206

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Startups 130

Startups Benchmarking Profiling Security 130

Wink Intel

AUGUST 23, 2023

.–( BUSINESS WIRE )–Lincoln Financial Group (NYSE: LNC) continues to innovate its best-selling registered indexed-linked annuity (RILA), Lincoln Level Advantage ® , with the introduction of two new crediting strategies – Dual Performance Trigger and Dual15 Plus – designed to allow for more upside in down markets.

Loss 40

Loss Marketing Marketing Advantage 40

ArchIntel

JANUARY 27, 2021

Maria Ganta , a marketing coordinator at Socialinsider, recently published a blog post on how to conduct a competitive analysis on Instagram. She recommends starting by identifying competitors, including direct and indirect competitors and potential market entrants.

Analysis 104

Analysis Competitive Benchmarking Profiling 104

Netbasequid

JUNE 21, 2022

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. With social media analytics and market research, your window of view is blown wide open and you can see not just the beach, but the whole ocean. These are the big three of benchmarking. Let’s check it out!

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

Netbasequid

MAY 24, 2023

Unfortunately, many companies only take advantage of these opportunities when forced to do so. However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered market research. One way that data provided a distinct advantage was around patent discovery.

Gaming 97

Gaming Benchmarking Analysis Market Research 97

mention

NOVEMBER 25, 2022

Micro-influencers entered our social awareness in 2017 when the marketing world started taking notice of these niche content creators online. Their main competitive advantage – delivering high levels of engagement through niche-specific content and down-to-earth, relatable online personas.

Entertainment 157

Entertainment Due Diligence Profiling Research 157

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

CIO

MARCH 5, 2024

Given how fast technology platforms release copilot functionality, sorting out what’s working today and can scale, what features have limited functionality, and what capabilities are marketing hype can be time-consuming. So, what delivers on the productivity promise today?

Benchmarking 684

Benchmarking Human Resources Data Analysis Research 684

Smart Data Collective

FEBRUARY 18, 2020

You can also expand your business and your brand and take it international with the right combination of a great website and a data-driven marketing strategy. Bringing Big Data into the Fray with Your Marketing Strategy. There are plenty of ways that you can use big data to aid with your marketing strategy.

Predictive Analytics 201

Predictive Analytics Benchmarking Algorithm Retail 201

Fuld

SEPTEMBER 28, 2021

The challenge for retailers is how to effectively measure performance to successfully identify these items, and what marketing strategy and tactics they should then apply to attract more customers and drive sales. A supermarket chain wanted to learn more about how competitors identify and market their private label branded products.

Sales 52

Sales Benchmarking Retail Competitive Intelligence 52

Datapine Blog

MAY 5, 2023

Here we’re going to look at the concept of YoY and consider how you can use this essential metric to your business-boosting advantage. Year over year growth is a KPI that allows you to measure and benchmark your progress against a comparison period of 12 months before. But, what is year over year growth, exactly? What Is YoY Growth?

Benchmarking 52

Benchmarking Data Analysis Analysis KPI 52

Owler

FEBRUARY 2, 2022

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What advantages do they have that I don't have? How can I increase my share of this market? What is Competitive Intelligence?

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Fuld

AUGUST 10, 2023

Advanced tools and the integration of Artificial Intelligence (AI) into ESG initiatives have emerged as for driving change within businesses, enabling them to analyze complex data, benchmark against best-in-class standards, enhance their decision-making, track progress, and drive positive social and environmental change.

Benchmarking 52

Benchmarking Predictive Analytics Algorithm Loss 52

Netbasequid

FEBRUARY 20, 2021

It’s creating an informed, consumer and market-driven understanding of your brand position in the larger category, combined with in-depth audience understanding so you can be alerted to conversations by both influencers and detractors before they blow up online. Keep reading, as we take you through a few of the top tools in the market.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104