Top 10 questions in competitor research

While every competitor analysis project is different, most have some elements in common. Across the hundreds of research projects that we have conducted, these are the top ten questions that our customers want answered.

1. Who are the competitor’s customers?

2. How much does the competitor charge for their product?

3. What else goes into pricing - such as discounts and the cost of implementation services?

4. What do customers like and dislike about the product?

5. What is the competitor’s sales pitch?

6. What are the competitor’s product features?

7. What does the competitor say about [our customer]?

8. What services are offered for implementation, customer success and support?

9. How many employees work in sales, marketing and engineering?

10. How does the competitor demonstrate ROI?

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