Using Customer Lists in Competitor Reports
It doesn’t matter which industry or niche your business operates in, your company must outperform its rivals to thrive. When many companies target the same group of consumers, customer lists become a yardstick for success. This is even more relevant when it comes to companies in the B2B sector.
If you’re trying to gather competitive intelligence, researching their customer lists is a worthwhile endeavor. You can use the tools in this post to conduct a comprehensive competitive analysis that includes customer lists.
1. Similarweb
Tracking other websites your audience visits is a good way to identify your competition. Similarweb lets you build your target audience by analyzing your competition’s customers. By letting you carry out deep dives into the browsing behavior of a website’s users, Similarweb lets you identify new market segments for your brand. The data about people’s cross-browsing behavior will yield competitive intelligence you can use to increase your company’s market share.
2. G2
To get the most from a competitor analysis involving customer bases, you need more than just a list of names. You also need to examine how your competitors are interacting with those customers. The G2 Market Intelligence tool lets you see how customers are responding to a brand by tracking their behavior. It lets you monitor data on competitors’ market shares, pricing strategies, and overall customer satisfaction ratings. Identifying your competitors' customers and their likes and dislikes will arm you with incisive competitive intelligence for marketing, sales, and product teams.
3. Apps Run the World
Our smartphones have become our constant companions. A look at which apps a person has downloaded on their phone reveals a lot about them. On the other hand, having a list of people that have downloaded a company’s app can yield some very useful competitive intelligence.
Apps Run the World is a research company that studies the customer base of paid apps around the world. Their database tracks metrics from 3,000 app vendors and over 100,000 app buyers, letting subscribers gather market data that can prove useful for competitive intelligence.
4. FeaturedCustomers
Enterprise software can entail significant costs for any organization. Fortunately, FeaturedCustomers is a free tool that can be used to research B2B software solutions to see what consumers are saying about a product. You can use FeaturedCustomers to see what buyers are saying about every software solution featured in their database. With over 762,498 case studies, and almost 45,000 registered software vendors, FeaturedCustomers is a powerful tool for competitor analysis involving software firms and B2B vendors.
Loyal customers are the lifeblood of every business. To gain an advantage over your competition, you need to be able to lure away their customers in favor of your products and services. Including customer lists in your competitive analysis can show you how to chip away at your rivals’ market share. As long as you have access to the right competitive intelligence tools, converting customers becomes a simple matter of analyzing the data and formulating the best strategies.
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