How to Do Effective Competitive Research with 13 Tools | Step-by-Step Guide

Often, it may be challenging to look up who your online competitors are and what they’re doing to stay one step ahead. Sometimes it may feel like no matter what you do; you can’t seem to gain a competitive edge.

As you continue reading below, we’ll go more in-depth about some of the top competitive intelligence tools for domain information that you can use against your competitors that will help you reach the top ranks.

These are some of the tools we use in competitor intelligence services for our customers to analyze competitors and understand what they are doing and what they plan to do next.

1. Authority Labs

Authority Labs is one of the best SEO rank-tracking software that will give you reliable and accurate domain information. You can use their search engine ranking and keyword data to automate your SEO monitoring. This website is excellent for making a competitive analysis when monitoring your article’s ranking.

AuthorityLabs Rank Tracker

• Monitor SEO performance with reliable and accurate keyword data

• Automate local rank tracking and mobile rank tracking with daily competitor reports

• Recover organic keywords

AuthorityLabs Data Service

• Fuels data analytics with SEO data

• Tracks rankings with comprehensive daily SERP data points

• Consume data in your internal BI tool

2. BuiltWith

BuiltWith provides internet access technology information from 2000 to the present day. It is updated daily, and you can use it for competitor analysis and research-related purposes. BuiltWith also provides backtesting data to capital market their customers.

BuiltWith lists websites of over sixty-three thousand web technologies and over six hundred million websites. Concerning sales intelligence, BuildWith allows you to know your prospects before speaking to them to improve your conversations with market adoption.

3. DNSstuff

DNSstuff provides free tools right at your fingertips. A few of their free tools include Pingdom, TFTP Server, and Solar-PuTTY.

Pingdom

• Uptime monitoring

• Transaction monitoring

• Page Speed monitoring

• Real user monitoring

• Immediate alerts

TFTP Server

TFTP Server will allow OS images, firmware, and configuration updates easily.

Solar-PuTTY

Solar-PuTTY will allow you to connect to any server or device in your network.

4. Domain Crawler

The Domain Crawler is a competitive intelligence tool that structures and stores data of the entire internet. They collect, store, and store domain and backlink data that can help your company gain insight and make a competitive analysis to up-sell opportunities.

In addition, your company will be able to enhance portfolios and produce better competitor research so you can better serve your customers. Some of the features include:

• Monitor the internet for brand infringements

• Investigate fake webshops

• Uncover scam websites

• Track the usage of website technologies

• Monitor zones for marketing opportunities

5. Domain Dossier

Domain Dossier is a competitive intelligence tool that will generate reports from public records about domain names and IP addresses to solve problems. These can be used as a competitor report that shows:

• An owner’s contact information

• Registrar and registry information

• The business that is hosting a website

• Where an IP address is geographically located

• Type of server at the address

• Upstream networks of a site

6. Domain Tools

The DomainTools website will map the internet to detect and predict emerging threads. It is a critical layer and an essential piece in the security of enterprises and performance. With DomainTools, you can power your optimal program, draw up a competitive analysis, and see how DomainTools helps you produce your final product.

7. Domain Typer

Domain Typer is the fastest domain search on the internet, also known as "Domain Name Search on Steroids". Domain Typer gives a secure search by securing your Domain Name Search with an SSL connection. In addition, it also supports over a thousand and seven hundred domain extensions with registrars and their updated prices.

8. IP Address

IP Address is one of the best online competitive intelligence tools to access domain information. With their IP address lookup, you can trace an IP address and get needed information that would be useful in drawing up a competitive analysis from a competing website. You will also be able to:

• Get domain registration details

• Find the country of origin or location of an IP address

• Conduct a bandwidth speed test

• Trace an email address

• Verify an email address

• Reverse IP address lookup

• Updated proxy list

• Online ping test tool

• IP address blacklist check

• Articles and news

• IP address & subnet calculator

9. IP Lookup

The IP Lookup competitive intelligence tool allows you to access NameServer and Reverse Lookup. Each zone has one or more name servers. A name server of a zone will maintain a domain name within the zone. The Reverse IP lookup tool allows you to track and trace IP addresses.

10. Moz Link Explorer

The Moz Link Explorer is the world’s best backlink checker, with over forty trillion links. Your company can make a competitor analysis by getting complete link metrics for any website, which includes page authority and domain authority. Your company will be able to:

• See links to any website

• Research competitor backlinks

• Find broken links to your site

• Check the spam score of backlinks

• Discover link-building opportunities

• Research top-performing content

• See new and lost links

• Analyze anchor text

• Domain authority checker

11. Quantcast

The Quantcast tool will provide you with peerless first-party data and machine learning that will give you support to solve even the most complex problems when in advertising. With Quantcast, you’ll be able to:

• Better understand your customers and your digital audiences

• Save time with planning, activating, and measuring campaigns

• Thrive in a cookie-less world

12. Robtex

The Robtex competitive intelligence tool is used for various kinds of competitor research or IP numbers, domain names, and more. If you’re trying to produce a competitive analysis, this is the perfect tool to use when investigating competitors. Robex works to use various sources to gather:

• Public information about IP numbers

• Domain names

• Host names

• Autonomous names

• Routes

13. Wayback Machine

Wayback Machine is an internet archive and non-profit library with millions of free books, movies, software, music, websites, and more. Today, their web archive contains the following:

• 735 billion web pages

• 41 million books and texts

• 14.7 million audio recordings

• 8.4 million videos

• 4.4 million images

• 890,000 software programs

With this tool, anyone with a free account can upload media to the internet archive.

Bottom Line

We hope, after reading this article, that these top competitive intelligence tools for domain information will assist you in making competitor research easier when navigating online websites to compete against other companies.

Our list of the top 14 tools for domain information covers everything from Alexa voice control to a non-profit internet archive of information.

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