Monitoring News Sources for Competitor Information
To stay one step ahead of your competition, you need to know what they’re doing. Monitoring your market rivals for new developments is a key component of any competitor analysis. While there are many ways to keep tabs on competitors, scanning the news to see what kind of coverage they’re receiving lets you know their activities and how consumers and the general public are reacting to them.
There are many online tools you can use to track news developments for competitive intelligence. Here are four of the most popular ones.
1. Google News
Google News is your personalized gateway to breaking stories across the internet. The ability to follow particular topics allows you to stay up-to-date with industry news. It has a “For You” section that will curate news stories that fall under your areas of interest. And it’s not just passively presenting the latest stories either.
This is Google, so what good would its product be without a robust search feature? Looking up the competition in the search bar brings you all the news stories related to a company in case you want to build a case study of a particular competitor.
2. NewsLibrary
The website NewsLibrary.com is an initiative by NewsBank, a database of media publications that has been active since 1972. NewsLibrary is an online archive and reference for newspaper articles, news wires, broadcasts, interview transcripts, and business journals. It has an impressive collection of over 7,700 US-based newspapers in its annals thanks to publishing partnerships with leading news providers nationwide. It presents search results with the date and headline, giving you the ability to track a developing story chronologically. Hence, NewsLibary is a valuable resource for retrospective competitor analysis for sales.
3. Factiva
Dow Jones is one of the most well-regarded names in the field of business intelligence. Its new curation service and research platform, Factiva, upholds Dow Jones’ legacy of providing factual, accurate, and useful information. In 2020, Factiva won a CODiE Award for "Best Business Information or Data Delivery Solution,” cementing its reputation as a reliable source of competitive intelligence. It allows users to monitor competitors by tracking world news from over 200 countries in 32 languages. Factiva casts a wide net and pulls in information of great relevance. With features that also allow you to conduct advanced analytics on search results, Factiva is a great way to gain competitive intelligence for product teams.
4. AllYouCanRead
As the name suggests, AllYouCanRead.com is a nifty online tool for competitive analysis. It boasts access to a staggering 25,000 publications from across 200 countries. With integrated subscription offers, this website makes tracking industry publications about your competition affordable and convenient. From US-based outlets to international newspapers, there’s very little you won’t find at AllYouCanRead. Turn a single webpage into your dedicated news portal by signing up for this extremely useful service.
To stay ahead of the curve, remaining up-to-date on what others in your field are doing is essential. These competitive intelligence tools make it incredibly easy to keep abreast of industry knowledge so you can focus on sharpening your strategies instead of searching for relevant competitive intelligence.
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