What is Sales Intelligence?
Sales Intelligence to Streamline Your Data
The B2B data that informs the sales process and enables sales teams to find quality leads is acquired from many sources. Sales intelligence helps to deliver this data.
Sales intelligence refers to software used to collect, analyze, and apply data to potential customers and prospects. Owler Max aims to simplify your workflow as a sales intelligence platform, delivering you a holistic view of a potential client’s enterprise.
Owler Max is one such platform that provides in-depth company data on millions of public and private businesses.
Armed with exclusive data sourced from Owler’s network, salespeople and marketers can research prospects that match their ideal customer profile, bridge gaps in existing customer data, personalize sales strategies before reaching out, and stay up-to-date on buying signals.
Our goal is to help you understand your customers’ needs, identify those ready to buy, and close more deals faster.
How Owler Max Upgrades Your Sales Intelligence
Owler Max ensures you’re poised to act on the correct data at the right time. We level up sales teams with need-to-know intel on prospects, customers, and competitors.
Here’s how:
Know Your Customers
Providing rich data on over 14 million private and public businesses, Owler Max is the most comprehensive and up-to-date business intelligence platform globally.
With Owler, B2B sales and marketing teams stay informed on their customers—gaining access to the critical company data that lets you know where to focus your outreach.
Track Breaking News Regarding Your Customers
Owler Max keeps you in the know with critical updates and breaking news.
Owler tracks over 180,000 events every week, so you’ll never miss out on important industry changes. Use our exclusive insights to stay in the know about your partners and discover sales opportunities for the companies you care about. Enable Owler’s Newsfeed to get real-time news alerts and stay up-to-date with every prospective sales lead on your radar.
Owler Max gives you an edge over competitors and lets you act on time-sensitive opportunities. You can also dip into past data with our historical news database to validate or strengthen existing business intelligence.
Prospect New Business
Utilize our user-friendly research dashboard to discover relevant information and data points on potential and qualified leads.
Take advantage of our business intelligence to surface new prospects, conduct market research, and gain valuable insight on firmographic data with Advanced Search. Filter by industry, sector, location, annual revenue, and more to uncover potential buyers and new leads.
Key Benefits of Using Sales Intelligence Tools
Sales intelligence brings dynamic information to the sales table.
Whether your team is interested in refining their sales strategy, preparing a new marketing campaign, or forecasting changes in sales, with the right sales intelligence data, teams can stay informed and in sync with active and future customers.
Let’s review some of the greatest advantages of using a sales intelligence platform such as Owler:
Better Prospecting
Sales intelligence extracts and analyzes data on prospects from a range of sources. With Owler, this information is tracked and presented in a way that’s easy to understand and act on.
Owler’s sales intelligence tools connect you with an extensive network of over 14-million private and public businesses, boosting your lead generation and supporting lead scoring. There is no need to manually gather contact information or scour the web for intent data! Research functions such as Advanced Search allow you to prospect efficiently and find the best, personalized business approach to reel in your next client.
With Advanced Search, you can filter companies according to your needs and uncover new leads that match your ideal customer profile. Use existing datasets strategically and identify your best buyer based on industry, sector, location, employee count, revenue, competitors, and more.
We also offer integration with customer relationship management (CRM) software such as Salesforce with our team bundle, ensuring you act on promising customer data while optimizing the buyer’s journey wherever possible.
Thorough Research
Did you know that 42% of salespeople don’t conduct sufficient research on prospects? When poor research happens, the sales process is bound to take a hit.
Here at Owler, we know names and job titles aren’t enough to get your foot through the door. Complex B2B sales cycles require both research-backed intel to craft winning introduction topics and accurate customer data to make the most of a sales opportunity.
Owler’s sales intelligence helps marketers and sales teams streamline research with comprehensive company data. By sourcing our rich data first-hand from other business professionals, critical company information stays accurate, relevant, and dynamic.
Our company profiles reveal everything you need to know about a potential partner, customer, or competitor. Discover intel on company demographics, such as company size, funding, decision-makers, top competitors, head office locations, and social media profiles.
More Opportunities to Reach Out
Did you know that nearly 70% of buyers want partners who will address their needs? This means taking a personal approach is key to outreach.
Fortunately, one of the most significant advantages of Owler’s sales intelligence is unique, real-time data collection, which is all curated to help you build empathy, identify buying signals, and strengthen technographic data.
Don’t act on information retroactively. Owler Max sends out news alerts that you can use as introductory topics for your prospecting initiatives.
By tracking all the companies you’re interested in, you can build lists of leads for salespeople to target and leverage intent data for the best sales pitch. Owler Pro delivers essential company updates and news, including product launches and leadership changes.
Discover Why Owler is Considered the Best Sales Intelligence Software
The ultimate goal of sales intelligence is to help you better understand and connect with your potential customers. View our case studies for some examples of users who’ve discovered this through Owler’s intuitive platform.
Upgrade Your Sales Intelligence through Owler Max
Owler Max offers a versatile, easy-to-use platform for businesses looking to close more deals.
Our extensive business network simplifies information gathering and lead generation. Owler’s company profiles and datasets give you a detailed picture of your total addressable market while staying informed on competitors, partners, and customers.
Thanks to our active community of over 5 million business professionals, our data is always accurate, actionable, and timely.
Owler is your sales intelligence solution. Check out our exclusive pricing for the Owler Max bundle and learn more about its unique features.