How to Do Effective Competitive Research with 13 Tools | Step-by-Step Guide
Often, it may be challenging to look up who your online competitors are and what they’re doing to stay one step ahead. Sometimes it may feel like no matter what you do; you can’t seem to gain a competitive edge.
As you continue reading below, we’ll go more in-depth about some of the top competitive intelligence tools for domain information that you can use against your competitors that will help you reach the top ranks.
These are some of the tools we use in competitor intelligence services for our customers to analyze competitors and understand what they are doing and what they plan to do next.
1. Authority Labs
Authority Labs is one of the best SEO rank-tracking software that will give you reliable and accurate domain information. You can use their search engine ranking and keyword data to automate your SEO monitoring. This website is excellent for making a competitive analysis when monitoring your article’s ranking.
AuthorityLabs Rank Tracker
Monitor SEO performance with reliable and accurate keyword data
Automate local rank tracking and mobile rank tracking with daily competitor reports
Recover organic keywords
AuthorityLabs Data Service
Fuels data analytics with SEO data
Tracks rankings with comprehensive daily SERP data points
Consume data in your internal BI tool
2. BuiltWith
BuiltWith provides internet access technology information from 2000 to the present day. It is updated daily, and you can use it for competitor analysis and research-related purposes. BuiltWith also provides backtesting data to capital market their customers.
BuiltWith lists websites of over sixty-three thousand web technologies and over six hundred million websites. Concerning sales intelligence, BuildWith allows you to know your prospects before speaking to them to improve your conversations with market adoption.
3. DNSstuff
DNSstuff provides free tools right at your fingertips. A few of their free tools include Pingdom, TFTP Server, and Solar-PuTTY.
Pingdom
Uptime monitoring
Transaction monitoring
Page Speed monitoring
Real user monitoring
Immediate alerts
TFTP Server
TFTP Server will allow OS images, firmware, and configuration updates easily.
Solar-PuTTY
Solar-PuTTY will allow you to connect to any server or device in your network.
4. Domain Crawler
The Domain Crawler is a competitive intelligence tool that structures and stores data of the entire internet. They collect, store, and store domain and backlink data that can help your company gain insight and make a competitive analysis to up-sell opportunities.
In addition, your company will be able to enhance portfolios and produce better competitor research so you can better serve your customers. Some of the features include:
Monitor the internet for brand infringements
Investigate fake webshops
Uncover scam websites
Track the usage of website technologies
Monitor zones for marketing opportunities
5. Domain Dossier
Domain Dossier is a competitive intelligence tool that will generate reports from public records about domain names and IP addresses to solve problems. These can be used as a competitor report that shows:
An owner’s contact information
Registrar and registry information
The business that is hosting a website
Where an IP address is geographically located
Type of server at the address
Upstream networks of a site
6. Domain Tools
The DomainTools website will map the internet to detect and predict emerging threads. It is a critical layer and an essential piece in the security of enterprises and performance. With DomainTools, you can power your optimal program, draw up a competitive analysis, and see how DomainTools helps you produce your final product.
7. Domain Typer
Domain Typer is the fastest domain search on the internet, also known as "Domain Name Search on Steroids". Domain Typer gives a secure search by securing your Domain Name Search with an SSL connection. In addition, it also supports over a thousand and seven hundred domain extensions with registrars and their updated prices.
8. IP Address
IP Address is one of the best online competitive intelligence tools to access domain information. With their IP address lookup, you can trace an IP address and get needed information that would be useful in drawing up a competitive analysis from a competing website. You will also be able to:
Get domain registration details
Find the country of origin or location of an IP address
Conduct a bandwidth speed test
Trace an email address
Verify an email address
Reverse IP address lookup
Updated proxy list
Online ping test tool
IP address blacklist check
Articles and news
IP address & subnet calculator
9. IP Lookup
The IP Lookup competitive intelligence tool allows you to access NameServer and Reverse Lookup. Each zone has one or more name servers. A name server of a zone will maintain a domain name within the zone. The Reverse IP lookup tool allows you to track and trace IP addresses.
10. Moz Link Explorer
The Moz Link Explorer is the world’s best backlink checker, with over forty trillion links. Your company can make a competitor analysis by getting complete link metrics for any website, which includes page authority and domain authority. Your company will be able to:
See links to any website
Research competitor backlinks
Find broken links to your site
Check the spam score of backlinks
Discover link-building opportunities
Research top-performing content
See new and lost links
Analyze anchor text
Domain authority checker
11. Quantcast
The Quantcast tool will provide you with peerless first-party data and machine learning that will give you support to solve even the most complex problems when in advertising. With Quantcast, you’ll be able to:
Better understand your customers and your digital audiences
Save time with planning, activating, and measuring campaigns
Thrive in a cookie-less world
12. Robtex
The Robtex competitive intelligence tool is used for various kinds of competitor research or IP numbers, domain names, and more. If you’re trying to produce a competitive analysis, this is the perfect tool to use when investigating competitors. Robex works to use various sources to gather:
Public information about IP numbers
Domain names
Host names
Autonomous names
Routes
13. Wayback Machine
Wayback Machine is an internet archive and non-profit library with millions of free books, movies, software, music, websites, and more. Today, their web archive contains the following:
735 billion web pages
41 million books and texts
14.7 million audio recordings
8.4 million videos
4.4 million images
890,000 software programs
With this tool, anyone with a free account can upload media to the internet archive.
Bottom Line
We hope, after reading this article, that these top competitive intelligence tools for domain information will assist you in making competitor research easier when navigating online websites to compete against other companies.
Our list of the top 14 tools for domain information covers everything from Alexa voice control to a non-profit internet archive of information.