Website monitoring for competitive intelligence
Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitive intelligence.
1. InfoMinder
InfoMinder can be used to track companies, products, events, news, and jobs. It works by letting users create “minders,” a feature that creates active bookmarks on web pages, RSS feeds, and other web content. These minders can be categorized, filtered, and searched for easy access. They will also automatically highlight any changes to tracked pages.
InfoMinder’s free account lets you track up to 10 pages indefinitely so you can just keep using it for free if you have a small number of competitors. Its paid Pro plans start at $120 annually and go up to $1,250 a year. Even at its cheapest $120-a-year plan, you can already monitor 500 pages.
2. Visualping
Competitive intelligence for marketing is necessary for all companies, however, it comes with its own set of challenges. Smaller enterprises with limited resources may find it more difficult to gather competitor reports. Meanwhile, companies engaged in markets with too many competitors have to stay on top of a lot of companies.
Fortunately, Visualping is one of the more scalable competitive intelligence tools. With the ability to send alerts through email and collaborative apps like Slack, Teams, and Google Sheets, Visualping makes collaborative competitor analysis easier. Plus, it’s also a great way to track web pages in bulk.
Visualping offers five free website checks daily. It also has one of the most extensive pricing plans that allow you to choose how often you want it to perform web checks. Options span from every five minutes to hourly, daily, weekly, and monthly. It also offers different subscription prices for personal and business use. Their most popular plan is the Personal 5K. At $25 a month, it checks 14 pages every five minutes.
3. WatchThatPage
WatchThatPage helps organizations perform competitor analysis for sales, marketing, and product teams with greater customization options. With it, you can choose to receive updates through a single or multiple emails, or on a webpage. You can also decide how often to receive competitive intelligence reports and what information is included. The free service lets you check web pages up to 70 times a week. Meanwhile, its paid service starts at $5 for 140 checks and goes up to $200 for 40,000 checks. These fees are annual, not monthly costs, so overall, WatchThatPage offers one of the most affordable options out there.
Website monitoring tools let you stay ahead of the competition
Before web-based competitive intelligence tools like these became available, business managers and marketers had to visit each webpage and check if there was anything new. These tools make the process much easier by eliminating the need for manual checks.
They not only automate the process but add a large extent of customization as well. You can configure these tools to perform checks at certain intervals, tell them how you wish to receive alerts, and more.
So, the next time you need to monitor competitors’ websites, give these tools a try!
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