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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

If this was about me, as an individual, I’d struggle to do a [CIO 100] submission,” she said. “So CIO 100 winner, sports leadership and being ‘too friendly’ Having featured in the CIO 100 in 2021 and 2020 prior to topping this year’s list , Drake says the award is for her team, not just her. “If

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7 Content Marketing Mistakes to Avoid

mention

You may have a blog post that would work well as an infographic, or a guide that can be turned into a video. Repurposing content is a great way to make effective use of existing content to attract more people. User-generated content (USG) is another type of content you should consider.

Marketing 335
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10 Ways to Get More Useful Feedback from Customers

mention

You can use your CRM to identify loyal customers who are more likely to agree to an interview, and conduct them through video-conferencing software like Zoom, as well as over the phone or in person. Encourage Video Feedback from Customers There’s no reason why feedback has to be in text form, so why not solicit video input?

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16 Must-Have Content Marketing Tools in 2022

mention

Wistia – Video Marketing 5. Wistia – Video Marketing. Most content marketers vouch for YouTube when it comes to video marketing. Use Wistia to manage and update existing videos as you can promote the videos without changing URLs or losing historical engagement data that hosts invaluable customer insights.

Marketing 363
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2023 SAP Innovation Award Winner: Petrobras Predictive Asset Insights

Timo Elliot

I recently talked Marcio Magalhaes of Petrobras , one of world’s largest oil and gas producers, as part of the SAP Better Together series of podcasts and best practice videos. The outcomes are really impressive.

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How to Create a Social Media Marketing Funnel (& Generate Conversions)

mention

Here, content such as product demos, webinars, video customer reviews, social proof, and white papers can come in handy. Buyers can showcase themselves using your product, and share the photo or video on their own social media profiles. million submissions, and its Facebook page grew to 1.2 million followers.

Marketing 264
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ibi wins the 2020 Best Program ROI BAMMIE award

IBI

There is growing value in customer advocacy marketing in the form of case studies, references, testimonials, video content, and more. ibi’s submission for customer advocacy marketing. The BAMMIEs were created to celebrate the relationship between businesses and their customer advocates in B2B marketing. Product quality and innovation.

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