Tackling 8,000 Title Tag Rewrites: A Case Study
Moz
SEPTEMBER 16, 2021
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
tag case-studies 
Why you must extend Zero Trust to public cloud workloads
CIO
NOVEMBER 8, 2023
A recent study shows that 98% of IT leaders 1 have adopted a public cloud infrastructure. As per a recent study, around 39% of organizations have encountered cloud-based data breaches. As per a recent study, approximately 35% of organizations need help to optimize their increased costs in cloud management and security.
Security 
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Microsoft and Cognizant team up to boost enterprise Copilot adoption
CIO
APRIL 24, 2024
Many see the high price tag of initial offerings and a lack of understanding as to how workflows will need to be adjusted to truly capture the value of copilots as deterrents to signing on for the added functionality. The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots.
What is Metadata & How Does It Help SEO
mention
APRIL 28, 2023
The concept of metadata originated in 280 BC, when the Great Library of Alexandria attached a small tag to the end of each scroll. The tags gave the title, subject, and author of individual scrolls—allowing library users to search for a specific work without having to unroll each scroll. Table of Contents: What is Metadata ?
IT 274
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Spend Less, Get More: How Switching from Legacy PDF Editor Can Elevate Your Business
CIO
JANUARY 17, 2023
A lower price tag often comes with a pared down, lower-quality product. But when it comes to PDF editors, a recent study from Forrester Consulting shows that this is not the case. After all, there’s a reason “you get what you pay for” has become such a well-worn cliché.
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Amazon Attribution: Everything You Need to Know in 2023
Tinuiti
JULY 5, 2023
How to Create an Amazon Attribution Tag Attribution tags are parameterized tracking URLs that serve a similar purpose as tracking pixels. These tags are carried throughout the full shopping journey, capturing every subsequent action once a searcher clicks on your external ad.
Sales 130
130 
Amazon Attribution: Everything You Need to Know in 2023
Tinuiti
JULY 5, 2023
How to Create an Amazon Attribution Tag Attribution tags are parameterized tracking URLs that serve a similar purpose as tracking pixels. These tags are carried throughout the full shopping journey, capturing every subsequent action once a searcher clicks on your external ad.
Sales 130
130 
The Role of AI Technology in Tracing People
Smart Data Collective
OCTOBER 7, 2023
Not only do people share their personal milestones and daily snippets here, but they also check in at various places, tag friends, and announce plans. Health Insights: In some cases, the data from wearable tech has been used in court cases to confirm a person’s whereabouts or even their state of health at a specific time.
Technology 237
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GPS Data Is Incredibly Useful for Geolocation Optimization & Automotive Design
Smart Data Collective
NOVEMBER 4, 2021
In most cases, drivers do not believe all of the benefits automotive companies claim to provide with their vehicles due to the massive amount of data customers hand over. However, follow-up studies suggest that they would be more inclined to share data if they can get better GPS navigation.
Alliance 275
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How Investment Teams can Leverage GenAI
Alpha Sense BI
FEBRUARY 15, 2024
While its capabilities are powerful and vast, understanding how to successfully harness genAI’s many use cases can often be complex and potentially obscure. Across the industry, everyday genAI use cases are evolving to create efficiencies, innovate workflows, and streamline internal and external knowledge within organizations.
Knowledge 105
105 
How Combining SEO and Social Media Can Boost Visibility
mention
JULY 24, 2023
Earning Backlinks Sharing new website blog posts, videos, case studies, insights and articles on social media increases your chances of earning quality backlinks. Encourage Visual and Dynamic Content Ask your customers to post photos or videos of your products in action to their social media pages and ask to be tagged.
Profiling 130
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How To Fix Online Reputation: Expert Insights on ORM
mention
MARCH 27, 2024
They’ve shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you’re about to tap into. For this section, the question to the experts was: Could you share a case study where an ORM strategy significantly improved a client’s online presence? “
The Types of Backlinks You Need to Know for SEO
SpyFu
FEBRUARY 1, 2021
There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile. The HTML markup for these links is similar to dofollow links, with one big difference — the “rel=nofollow” tag. The difference is in the source code.
Algorithm 104
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7 Possible Cross Browser Testing Solutions for Data-Savvy Businesses
Smart Data Collective
MARCH 10, 2022
One study found that 88% of customers said that they won’t return to a website with a poor user experience. After a recent study of thousands of websites, it was discovered that there are several very common cross browser compatibility issues. The DOCTYPE must be the very first line in your HTML document, before the HTML tag.
Business 286
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Social commerce: A guide for brands and retailers
bazaarvoice
SEPTEMBER 8, 2023
Case study: River Island International apparel brand River Island used the Bazaarvoice Galleries tool to share user-generated content (UGC) from social channels on its website, resulting in a 184% conversion lift and a 45% average order value increase. Brands can then use this media to post on various different channels.
Commerce 98
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7 Best Practices for Creating Engaging & Meaningful Infographics
mention
MAY 25, 2022
In some cases, you can get a few good ideas that can inspire you. Use fresh data — studies quickly get outdated especially in dynamically changing fields. Look for a source bibliography — the study should be backed with some extensive research and have its sources cited in the bibliography. Focus on using unbiased sources.
Information 362
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Data Science Journey Walkthrough – From Beginner to Expert
Smart Data Collective
JUNE 4, 2021
Linear algebra is the study of linear equations and graphs of linear equations. One of the common use cases of anomaly detection is identifying fraudulent card transactions. In case of a valid reason like a tourism trip the transaction is accepted or else it is declined. Use cases of data science. Mathematics.
Algorithm 261
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How to Use Social Media Ads to Grow Your Online Presence
mention
JUNE 28, 2023
You could also get tagged in recommendations, allowing you to reach new leads who didn’t know about your brand or product. This can create a really good impression on customers if you are able to spot a conversation you’re not tagged in and provide a solution to their pain points. You should post on social media on a regular basis.
Entertainment 130
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A 15-Step SEO Audit Checklist to Boost Your Rankings in 2022
SpyFu
NOVEMBER 12, 2021
SERP Simulator : See how your article title tag and meta description will be displayed on the Google search engine results page. Of analyzed web pages, 50% had duplicate content and indexation issues, 45% had broken image and alt tag issues, and 35% had broken links. Learn more in our guide to Google Search Console.
Win 105
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6 Hands-On Personal Branding Tips to Increase Your Online Visibility
mention
APRIL 20, 2022
The same G2 study showed that 70% of US recruiters and HR professionals would reject a candidate or not even consider the candidate for the position, based on his online profile. Use the same name, tag line, and statement across all social media platforms you use.
Profiling 337
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Google Advanced Search Operators: 50+ Google Search Commands
SpyFu
JANUARY 11, 2021
Example - allintext:airpods 2 Intitle: Intitle tells Google that you only want results where pages include the search term in their meta title tag. Example - intitle:samsung Allintitle: Same as intitle, but ensures every word in the query is in the title meta tag of all results. Case studies used on multiple pages.
Research 145
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Generative AI in Investment Banking
Alpha Sense BI
APRIL 4, 2024
GenAI in Investment Banking: Use Cases GenAI has remarkably intricate, time-saving, and intuitive everyday use cases to optimize workflows. It allows you to automatically integrate and tag your PDFs, SharePoint documents, CIMs, Excel sheets, and more.
Banking 59
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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]
mention
NOVEMBER 25, 2022
In the case of Twitch, although the platform does not use hashtags, they use what they call tags which is their way of categorizing content and serves to filter streams or categories within the directory. Determine if this is the case by: Looking at the content the influencer is posting. Is it accurate? Is it niche-specific?
Entertainment 157
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A Google Analytics Certification Helps you Master its Metrics
SpyFu
DECEMBER 7, 2020
It also offers specific modules on Google Data Studio — an excellent tool for building reports — and Google Tag Manager , which is essential for making your Analytics program coherent and legible. Google Analytics is case-sensitive when tracking events, meaning that any difference along those lines will result in duplicated entries.
Annotation 81
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Backlinks vs Referring Domains: What’s The Difference? (+ Tips To Build More)
SpyFu
APRIL 9, 2024
Numerous studies have found a strong correlation between the number of high-quality links pointing to a site and its organic search rankings. It covers: - [Key point 1] - [Key point 2] - [Key point 3] Here's the link in case you want to check it out: [URL] Either way, keep up the great work!
Profiling 52
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What is the True Cost of Bad Data for Your Business?
Zoominfo
MARCH 8, 2022
In the worst case, they could suspend your email account. A LeadJen study showed that SDRs wasted an average of 27% of potential selling time following bad data, resulting in a loss of more than $20,000 in productive sales time per year for each SDR. Too many trips into spam traps can get you blacklisted by your email service provider.
Business 130
130 
Contify News Feed APIs Enables a Risk Management Solution Provider to Automate Monitoring of Security Risks
Contify
NOVEMBER 25, 2020
Other Contify’s News Feed APIs capabilities employed in this engagement are: Automatically mark insights with custom tags, avoiding the need to manually select the tags in the firm’s SaaS-based platform. Read the case study here ?. Facilitates multiple language support to track small vendors across geographies.
Security 52
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5 Ways to Improve Customer Retention With Storytelling
Zoominfo
AUGUST 26, 2019
They each find the clothes they’re looking for, and then they both sigh in disappointment when they see the price tag. If you only focus on the tangible purposes and use cases of your products, your brand will be no different than all the other stores that sell tools and appliances. Show your company’s values.
Retail 189
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Here’s What’s New With Contify · June 2020
Contify
JUNE 11, 2020
PS: All our case studies are now open access and are accessible without registration. We received feedback that case studies have valuable information but is often inconvenient to share it with colleagues because of a form to be filled out to read the contents. Read more ?.
Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs
Contify
MAY 22, 2020
The sourced updates were subsequently tagged against a custom taxonomy and pushed directly to the firm’s application servers using Contify’s News Feed APIs. . Read the case study here. says Mohit Bhakuni, the Founder and CEO of Contify. It enables users to collect, curate, and share information across the organisation.
7 Actionable Ways to Improve Your Google Rankings
Similarweb
SEPTEMBER 15, 2021
In fact, an industry study undertaken by Reboot Online in 2019 (and updated in 2020) decided to test pages with and without original images. . In some cases, improving your CTR can lead to significantly more organic traffic—without needing to rank higher on Google. . That said, Google may prefer to rank pages with original multimedia.
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How to Stand Out at a Trade Show: A Guide for Marketers
Zoominfo
JUNE 4, 2019
In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos.
Marketing 187
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Organizing and Optimizing Your Video Content for Better Rankings
mention
JUNE 2, 2021
Case in point: The oldy-moldy video ad from DollarShaveClub.com. In the case of YouTube, here’s how to do that: Go to the list of your videos and choose the one to edit. Add tags and categories for every video. One study found that 2 to 5-minute videos bring the highest engagement on Facebook. Source: Backlinko.
Entertainment 364
364 
19 Ways To Promote Your Website and Boost Traffic
SpyFu
DECEMBER 19, 2022
Image Source: OkDork This corroborates the results from a Venngage study, which found that original graphics like infographics and illustrations are the most effective at engaging an audience. Besides that, if you have someone to tag in your post— go for it. Got a quote from an expert with a valuable comment?
Analysis 133
133 
Creating a More Effective Twitter Sentiment Analysis: Definition & Guide
Netbasequid
FEBRUARY 7, 2022
For example, the word good can be positive or negative, like in the case of ‘good riddance.’ So, whether you’re studying an audience to learn how they feel about relevant topics or getting a feel for market trends, a Twitter sentiment analysis can get you on the mark. Let’s take a look! This also facilitates comparison down the road.
Analysis 98
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What is Ad Intelligence and how can it help boost your Ad Performance?
GrowbyData
MARCH 16, 2023
Google Shopping Product Title Optimization to Boost Ad Performance How to maximize ROAS on Google Shopping Boost Google Ad impact with Regional Ad Intelligence Boost Google Ads Campaign Performance with Ad Intelligence Here are Ad Intelligence case studies that focus on maximizing CTR, and budget mobilization.
Intelligence 98
98 
What is Thin Content and Why Does it Hurt SEO?
SpyFu
AUGUST 15, 2022
The best way to figure out what type of content Google considers to be thin content is by studying Google’s guide to creating high-quality websites. You can do this by mentioning that the link is an affiliate link and also using a nofollow tag on that affiliate link. Instead, we look at what they want.
IT 98
98 
The Importance of Early Website Testing for a Successful Website Launch
E2M
JUNE 9, 2023
In fact, a Forrester study found that a sharp user interface can boost conversion rates by 200% and even reach up to 400%! Reduced Errors : Early website development testing helps fix broken links and improper header tags. Improved User Experience Early website testing helps developers identify and address usability issues quickly.
Advantage 52
52 
Online Reputation Management For eCommerce Sellers
mention
AUGUST 9, 2023
In fact, one study found that 19% of customers start supporting a brand after reading positive reviews about a product. Doing so will allow you to see if someone tags or talks about your company in real-time. It Can Help You Attract More Customers A good online reputation can help you attract more customers to your eCommerce website.
Management 130
130 How to Screen and Recruit the Best SEO Content Writers
Moz
AUGUST 6, 2019
Question B: How do they use title tags? Search engines use title tags to detect the headings in your content. Are title tags really that important? Ahrefs, for instance, made their title tag on a page more descriptive and this alone upped their traffic by 37.58%. Question C: What do they know about internal linking?
Knowledge 54
54 
Position Zero Is Dead; Long Live Position Zero
Moz
FEBRUARY 4, 2020
SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data. Ranking #1 wasn't always the case prior to January 22nd, but most featured snippet URLs appeared in the #1–#3 organic positions, and all of them came from page-one results. What about double snippets?
Algorithm 72
72 
Social Media Monitoring vs Social Listening – Yes, There’s a Difference!
Netbasequid
OCTOBER 24, 2022
Armed with this intel, you can set appropriate objectives, pick the proper tools and techniques, and determine which business cases require either or both capabilities at different stages. Say you wanted to market a product to a particular segment, as is often the case. Running a Marketing Campaign. Launching a New Product.
The Best Social Media Monitoring Tools in 2021
Netbasequid
DECEMBER 15, 2021
NetBase Quid offers well-rounded social media monitoring tools for every use case. Studies have shown that in-person shopping is decreasing with age, making having an online presence all the more important, particularly as we’re very slowly recovering from Covid. Offer trackable results, making ROI reporting a reality. NetBase Quid.
They're the Best Around: The Top 25 Moz Blog Posts of 2019
Moz
DECEMBER 25, 2019
The Ultimate Guide to SEO Meta Tags. Top keywords according to Keyword Explorer: seo meta tags (#1, 501–850), 1-page meta (#2, 501–850), what are meta tags (#3, 501–850). A Case Study. 7 SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday. Kate Morris , July 24th. 42,276 reads.
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