Remove success pmm-team
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Project management: Tips, tools, best practices

CIO

The phases, processes and associated knowledge areas provide an organized approach for project managers and their teams to work through projects, according to the following outline: Initiating phase: Integration management: Develop project charter. Human resource management: Select, develop, and manage the project team.

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Product Marketing Managers: How Much Time Should You Spend on Competitive Intelligence?

Kompyte

As a Product Marketing Manager (PMM), your time is invaluable. To boot, you’re leading your team to success with your visionary roadmap for the future. You’re the customer-facing product expert. You’re in charge of messaging, positioning, and creating sales collateral.

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The full lifecycle guide to product marketing

bazaarvoice

He didn’t allow his marketing team to do the research they needed. This includes developing a go-to-market (GTM) strategy, as well as synthesizing feedback from customers and a core team of cross-functional stakeholders, ranging from product, sales, customer success, and marketing. Why is product marketing important?