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Salesforce launches Starter to ward off competition in the SMB segment

CIO

Starter made its first appearance in June when the company launched it specifically in India, targeting one of the largest SMB markets in the world before it made the new offering available for the other markets. “As Other CRM packages such as Keap also offer easy-to-use sales and marketing growth tools attracting, Miller added.

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With the new financial year looming, now is a good time to review your Microsoft 365 licenses

CIO

Microsoft 365 is the productivity engine at the heart of many SMB businesses across Australia. Licensing can sometimes be complex to understand, however, which is why SMBs should make sure they’re sourcing their licenses from the right places. Having the right licenses for the applications the business needs are critical.

Advantage 325
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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. What is Considered SMB? Small-to-medium businesses (SMBs) are independent organizations that house fewer employees and generate less revenue than larger enterprises. Think of the CLV!

Sales 173
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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. 11 Steps to Build an SMB Lead Generation Strategy. Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success.

Profiling 246
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

What size of companies buy our solutions? This solution uses your own company data to build reliable market boundaries and sales goals. My ACV for enterprise, midrange, and SMB might be $5,000, $2,000 and $500 respectively. What industries are we likely to sell into? Where are those companies located? How is the market growing?

Analysis 273
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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. Before we begin, here’s a quick overview for new salespeople: What Are “SMB Sales”? SMB sales is simply the selling of a product or service to a small-to-medium business.

Sales 100
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Gathering Customer Insights on a Budget

Primary Intelligence

In today’s sales environment, you need to know if your solution meets the needs of your customers. It shows you if and how your customers are benefiting from your solution. Because of this, your CX program is less expensive, making it affordable to the SMB company. Making customer insights affordable for the SMB market.

Analysis 197