Zoominfo

MAY 1, 2023

Whether it’s filling out a form to get an ebook, watching a webinar, or requesting a demo, these actions are what your sales team can leverage to start a dialogue. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions. But these don’t tell the full story of campaign effectiveness.

Win 130

Win Sales Marketing Marketing 130

Zoominfo

OCTOBER 28, 2021

You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments. Along the way, our sales rep dealt with obstacles such as dozens of demos, a complicated request for proposal from the buyer, and one call with 67 people on it.

Sales 130

Sales Research Intelligence Intelligence 130

Smart Data Collective

MARCH 2, 2022

In many cases, there is a significant time lag between a request and when that request is fulfilled. Given the growing number of data requests that organizations face, data scientists can’t contribute to this bottleneck. Data science is an evolving profession. No-Code Platforms Are the Future of Data Science and AI.

Startups 276

Startups Knowledge Banking Technology 276

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase.

Profiling 246

Profiling Sales Win Information 246

Zoominfo

JANUARY 10, 2022

Follow up with an email or call requesting a meeting or demo. Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Tailor it to their respective city, country, culture, or time of year. Watch their company for special events or newsworthy moments, too.

IT 100

IT Sales 100

Zoominfo

SEPTEMBER 7, 2021

When a website visitor researches a project management solution and fills out a web form for a product demo, the assigned SDR should receive an automated alert and contact the prospect immediately. If they can’t reach the prospect, they should leave a voicemail and add the prospect to a follow-up email sequence requesting a call.

Research 100

Research Management Information Business 100

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. Is that fair?

Briefing 130

Briefing Sales Gaming Business 130

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Sales 264

Sales Profiling Marketing Marketing 264

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Not all leads are created equal. Aka, the dream leads.

Sales 246

Sales Gaming Knowledge Information 246

Zoominfo

DECEMBER 24, 2021

Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. But getting a meeting on the calendar is worthwhile.

Technology 100

Technology Technology IT Sales 100

Zoominfo

SEPTEMBER 29, 2022

Free Trial The Value of Immediate Feedback Because product teams run on tight timelines, product managers may push back against requests that distract from their next sprint. Nobody likes being criticized, even when they know it might be good for them. What happens on a sales call is pretty magical,” Schuck says. Schuck’s advice?

Sales 130

Sales Loss Win Knowledge 130

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Benefits & Challenges Of Enterprise Lead Generation. Let’s take a look at a few below.

Gaming 189

Gaming Predictive Analytics Startups Sales 189

Zoominfo

OCTOBER 4, 2021

These failure points might seem innocuous. But they can cause lead routing problems, inconsistencies within a customer relationship management (CRM) system, and most importantly, missed deals. The good news is that new tools can shore up these cracks and prevent hidden problems from gaining a foothold in the tech stack. Where are the failure points?

Sales 130

Sales Gaming Information Research 130

Zoominfo

MAY 31, 2022

Get a Demo How Data Makes Account-Based Marketing Possible Strong data is the heart of any successful ABM strategy. Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. Without a strong data foundation, even the most well-thought-out ABM playbook will fail.

Marketing 130

Marketing Marketing Profiling Sales 130

Zoominfo

OCTOBER 15, 2019

The concept of “foot in the door” was inspired by two psychologists, Freedman and Fraser, in 1966: “The foot in the door technique assumes agreeing to a small request increases the likelihood of agreeing to a second, larger request. And yet, sales reps still look for ways to improve their sales email strategy.

Sales 230

Sales Startups Marketing Marketing 230

Zoominfo

OCTOBER 13, 2021

Customer delight is the ultimate goal for any business. And nothing surprises or delights quite like a gift. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering.

Win 130

Win Marketing Marketing KPI 130

Zoominfo

FEBRUARY 25, 2021

Will you demo your product, focusing on the benefits and critical pain points your solution solves? Will you demo your product, focusing on the benefits and critical pain points your solution solves? Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? Define Your Offer.

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

AUGUST 30, 2022

Rights of the Individual (Articles 15-21) : Individuals have the right to request access to, or correction or erasure of their personal data. Rights of the Individual (Articles 15-21) : Individuals have the right to request access to, or correction or erasure of their personal data. What is the ePrivacy Directive?

Security 130

Security Security Marketing Marketing 130

ATTEST

MARCH 20, 2023

C+R Research Brand voice researchers 171 – Agile research – Communities and panels – Global research – Strategy workshops Available on request 3. Fieldwork Researchers and project managers 233 – Recruiting – Research venues – Global field management – Fieldwork anywhere Available on request 6.

Market Research 52

Market Research Marketing Research Research Marketing 52

Zoominfo

FEBRUARY 5, 2021

A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer.

Sales 179

Sales Profiling Win Research 179

ATTEST

MARCH 27, 2023

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Market research companies in the UK can help you make strategic business decisions with consumer insights.

Market Research 52

Market Research Marketing Research Research Analysis 52

Weidert Group

SEPTEMBER 7, 2023

Plus, a manufacturer’s technical buyers have to thoroughly vet your company and its products, possibly even requesting a demo or touring a production facility before issuing a purchase order. Industrial marketers know that marketing a manufacturing company is significantly different from a retail or other consumer-oriented business.

Benchmarking 59

Benchmarking Marketing Marketing Commerce 59

mention

FEBRUARY 28, 2024

If you’re stumped, don’t worry. Plenty of people can’t name the last two products. The reason? Well, we don’t know either, but a brand tracking study can tell you all about it. Brand tracking analyzes customer data to explain a brand’s positioning in the market and measure how well people recognize this name in the market.

Commerce 167

Commerce Analysis Globalization Retail 167

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Smart Data Collective

FEBRUARY 14, 2023

However, these applications may not always meet your needs. Fortunately, AI technology has also led to the inception of a number of browser-based solutions that can be worthy alternatives. It’s seemingly compulsory for most developers to build mobile versions of their applications or risk losing millions of potential users.

Technology 289

Technology Technology Advantage Advantage 289

Zoominfo

JANUARY 8, 2021

Engaging blog posts with clear, persuasive calls to action (such as asking them to sign up for a demo or register for a webinar) will bring prospects closer to your brand. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned?

Sales 246

Sales Marketing Marketing Profiling 246

mention

NOVEMBER 29, 2023

Content strategy involves planning, creating, and managing content. A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. However, maintaining a strong content strategy can be challenging without the right tools.

Research 167

Research Analysis Competitor Analysis Competitive 167

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Marketing 242

Marketing Marketing Sales Win 242

Zoominfo

JANUARY 26, 2021

Qualify The Leads You Already Have The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Let’s take a look at a few below.

Gaming 130

Gaming Predictive Analytics Startups Sales 130

Zoominfo

FEBRUARY 5, 2021

A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer.

Sales 130

Sales Profiling Win Research 130

Zoominfo

OCTOBER 30, 2018

Consider these statistics: In-person requests are 34 times more successful than those made over email ( source ). Product demos and free trials show prospects exactly what your product does and how it can alleviate their pain points. It’s no secret, technology has transformed the way businesses communicate with customers and prospects.

Sales 225

Sales Travel Advantage Advantage 225

Zoominfo

JUNE 22, 2022

Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. But as it turns out, that might not be entirely true. As daunting as cold calling may be, it still has a place in today’s sales pipelines. What is B2B Cold Calling?

Sales 130

Sales Security Security Research 130

Splash BI

SEPTEMBER 2, 2022

During the operational reporting journey, business leaders are often presented with ad-hoc requests for data needed to meet a very specific goal rather quickly. address ad-hoc data requests. Demo Videos SplashHR Stories – Skills. avoid expensive report development projects. avoid a large number of un-supported custom reports.

Learning 52

Learning Business IT 52

Netbasequid

AUGUST 12, 2021

Media monitoring software is at the core of leading companies’ marketing strategies. It’s the key to a better, more in depth understanding of what makes your customers tick. And there are loads of options out there to choose from! This list will help you narrow things down. So, how do you know which tool(s) are right for your business? NetBase Quid.

Benchmarking 105

Benchmarking Competitive Win Marketing 105

Zoominfo

OCTOBER 15, 2019

Two psychologists, Freedman and Fraser created The concept of “ foot in the door ” in 1966: “The foot in the door technique assumes agreeing to a small request increases the likelihood of agreeing to a second, larger request. Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire.

Sales 113

Sales Intelligence Intelligence Research 113

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. At ZoomInfo, we recognize five distinct stages of a lead lifecycle: identify, qualify, connect, close and expand. At ZoomInfo, we recognize five distinct stages of a lead lifecycle: identify, qualify, connect, close and expand.

Business 100

Business Algorithm Sales Profiling 100

Zoominfo

FEBRUARY 17, 2023

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Supporting Our Communities ZoomInfo sponsors an annual fundraising drive through which our employees raise money to benefit local youth and family-focused nonprofit organizations.

Travel 130

Travel Globalization Algorithm Education 130