Crayon

JANUARY 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.

Competitive Intelligence 581

Competitive Intelligence Competitive Intelligence Intelligence 581

Crayon

APRIL 16, 2021

Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were. As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.

Competitive Intelligence 649

Competitive Intelligence Competitive Intelligence Intelligence 649

Cipher

OCTOBER 14, 2020

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

NOVEMBER 25, 2020

Qualtrics and Knowledge360 are both software tools with competitive intelligence features. This feedback is harvested from customers, employees and product testers. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data.

Competitive Intelligence 514

Competitive Intelligence Competitive Intelligence Intelligence 514

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

MARCH 24, 2021

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.

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Competitive Intelligence Management Competitive Marketing 329

Aqute Intelligence

JULY 10, 2023

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. This information can then be used to inform product roadmap decisions, improve product positioning, and develop more effective marketing campaigns.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ED: To start, tell me a little bit about Kira Systems and your role at the company.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

MAY 24, 2022

We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Product managers. Product marketers. Customer Success. Content marketers.

Competitive Intelligence 369

Competitive Intelligence Competitive Intelligence Intelligence 369

Octopus

MAY 6, 2021

Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. The post Which Competitive Intelligence Productivity Tools do we Use? Notes, pics, Read More.

Competitive Intelligence 189

Competitive Intelligence Competitive Intelligence Intelligence 189

Crayon

SEPTEMBER 26, 2022

In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. Read on to learn how Zach used Crayon resources to hone his CI skills and kick-off a huge culture shift at Splash.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

MARCH 21, 2022

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Octopus

MARCH 1, 2021

How Competitive Intelligence increased the understanding of competitor production levels This article is called how Competitive Intelligence increased the understanding of competitor production levels. It's a Competitive Intelligence.

Competitive Intelligence 237

Competitive Intelligence Competitive Intelligence Intelligence 237

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Cipher

JANUARY 22, 2021

Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.

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Competitive Intelligence Competitive Intelligence Intelligence 334

Aqute Intelligence

APRIL 18, 2023

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.

Competitive Intelligence 130

Competitive Intelligence Competitive Annotation Intelligence 130

Aqute Intelligence

AUGUST 30, 2023

Data points from competitive intelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights. How do our competitors position themselves against our products/services? Ready to ramp up your competitive intelligence game?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JUNE 1, 2021

Search and content intelligence platform provider Conductor has announced an opening for the role of competitive intelligence analyst to join its marketing team in New York. The post Conductor Hiring Competitive Intelligence Analyst Focused on Product Marketing appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

MARCH 7, 2023

Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 16, 2020

Competitive intelligence is used by many different departments within a typical organisation. But today we’re going to focus on product teams, and how they can benefit from an understanding of the marketplace and the threats and opportunities presented by competitors. User-centric Product teams are often user-centric.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JUNE 2, 2021

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.

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Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

APRIL 13, 2021

KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Contify

JANUARY 10, 2024

The post How Can Market and Competitive Intelligence Platforms Drive Product Leadership? appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

ArchIntel

JUNE 9, 2021

A feature within CI tools called comparative brand analysis is useful for knowing how one fares against competitors in terms of product quality, price, consumer trust, value, customer service and other such criteria. The post Marketing Applications of Competitive Intelligence appeared first on ArchIntel™.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

Kompyte

DECEMBER 13, 2023

The prices we pay, the marketing we consume, the products we can buy, and the sports teams we follow - just a few examples of where the results of competitive intelligence impact us every day.

Competitive Intelligence 87

Competitive Intelligence Competitive Intelligence Intelligence 87

Netbasequid

JUNE 8, 2021

It’s not enough these days just to have a fantastic product. Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. Here, we’ll examine how product preferences are revealed using competitive intelligence.

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Competitive Intelligence Competitive Intelligence Intelligence 98

ArchIntel

JANUARY 5, 2022

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. of all of this intel flooding your inbox, and help product marketers distribute these insights into the hands of your end-users quickly,” he wrote.

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Competitive Intelligence Competitive Battlecard Intelligence 194

Aqute Intelligence

MARCH 27, 2023

It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Premier Partner: The Premier Partner tier is the highest level of partnership with [xxx].

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Competitive Intelligence Competitive Intelligence Intelligence 147

ArchIntel

JANUARY 13, 2021

5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Aqute Intelligence

APRIL 13, 2023

Case studies will also feature employees, with clues as to what kind of roles help to sell or implement the products. Does a focus on features suggest a productized offering or does talk of solutions suggest a service offering? Product : Competitor websites should be the first port of call for understanding their product.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Company/Competitive Intelligence Newsletter A Company Newsletter can take many forms. Access this template here 4.

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Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

MARCH 3, 2021

Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. With little distinction between offerings, the key to getting noticed by customers is making one’s product stand out from the pack.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

ArchIntel

NOVEMBER 3, 2021

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

AUGUST 31, 2021

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104