CIO

SEPTEMBER 1, 2023

SAP has appointed a new global head of artificial intelligence, Walter Sun, after the previous post-holder quit to found her own AI startup. Prior to that, she had worked for two decades at the German Research Center for Artificial Intelligence, DFKI. She joined the company in 2020, after a three-year stint in a similar role at Lenovo.

Globalization 646

Globalization Startups IT Sports 646

CIO

MARCH 19, 2024

Beyond our commitment to simplification across the organization and portfolio, and to making our products easier to buy, deploy, and use, we’ve committed $1 billion to invest in innovation. Many major brands and Fortune 500 companies run their mission-critical workloads on VMware software.

Innovation 617

Innovation Finance Security Security 617

CIO

APRIL 17, 2024

For example, in addition to standard coaching and training, last year, the company developed an employee advisory council made up of frontline production staff and specialists who meet with Mary and other call center leaders quarterly. When it comes to frontline leaders, the company implements a myriad of specialized approaches.

Innovation 767

Innovation Win Technology Technology 767

CIO

MARCH 10, 2023

CPG titan Unilever has been answering the challenge with analytics and artificial intelligence (AI). Its products include food and condiments, toothpaste, beauty products and much more, including brands like Dove, Hellmann’s, and Ben & Jerry’s ice cream. Artificial Intelligence, Digital Transformation

Business 646

Business Globalization Algorithm Technology 646

CIO

MAY 13, 2023

Artificial intelligence (AI) in 2023 feels a bit like déjà vu to me. Back in 2001, as I was just entering the venture industry, I remember the typical VC reaction to a start-up pitch was, “Can’t Microsoft replicate your product with 20 people and a few months of effort, given the resources they have?”

Security 849

Security Security Knowledge Analysis 849

CIO

AUGUST 9, 2022

In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. User trust is often overlooked.

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Win Algorithm Intelligence Intelligence 646

CIO

AUGUST 1, 2022

Such things happen even with the best products. Brands include Lumberjack, Polaris, and Kinetix, Turkey’s No. 1 sports shoe brand in terms of sales volume. Product returns are still part of the business. A defective product can be identified by ML in 80% of the cases. Artificial Intelligence, Machine Learning

Sports 616

Sports Retail Innovation Win 616

CIO

NOVEMBER 9, 2023

As countless organizations race to investigate or adopt artificial intelligence technologies, many are building out an AI skilled workforce. That includes the decision to appoint or hire a chief artificial intelligence officer (CAIO). Ozzie Coto, chief AI officer and CTO at The Cult Branding Co.,

IT 803

IT Innovation Pharmaceutical Technology 803

CIO

NOVEMBER 7, 2023

Studies indicate the potential for significant productivity gains: workers saw some writing projects speed up by 40% in a study released by Science and developers were able to complete certain tasks up to 30% faster according to McKinsey research. Artificial Intelligence To learn more, visit dell.com/ai.

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IT Knowledge Education Innovation 791

CIO

APRIL 20, 2023

Consumer product goods manufacturers (CPGs) and physical and online retail stores need to increase investments in strategic real-time pricing, supply chain resiliency, and customer experience management to keep pace with the competition. The right cloud platform helps businesses achieve their digital transformation goals.

Retail 614

Retail Intelligence Intelligence Value Chain 614

Smart Data Collective

SEPTEMBER 5, 2022

Not unless you live in the most remote part of this world or somewhere underground, chances are that you have heard something about Artificial Intelligence (AI). But how does AI technology help eCommerce brands optimize for mobile? Artificial Intelligence is becoming a big part of how different industries operate. Voice Search.

Technology 288

Technology Technology Profiling Data Analysis 288

Smart Data Collective

SEPTEMBER 13, 2023

Artificial intelligence is starting to have a huge impact on the way many companies around the world operate. It’s also how your Amazon account has recommendations on more products you can buy. It is using artificial intelligence to create patterns and solve problems. Clients value brands that are personal.

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Learning Marketing Marketing Algorithm 247

Smart Data Collective

APRIL 25, 2022

Many organizations can realize great benefits from managing their online profiles in order to support their brand. Throughout this article it will be discussed in more detail how different departments in your company can benefit from using artificial intelligence to manage their online profile. Help Stay on Top of Customer Relations.

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Profiling Intelligence Intelligence Management 336

Smart Data Collective

JUNE 19, 2022

Artificial intelligence is driving a lot of changes in modern business. All companies require complex relationships with various suppliers and service providers to develop the products and services they offer to clients and customers — but those relationships always carry some risk. Brand Reputation Risk. Failure or Delay Risk.

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Intellectual Property Due Diligence Data Mining Advantage 331

mention

FEBRUARY 23, 2024

With more brands fighting for the same customers as ever before, it’s no surprise that many are searching for new ways to get closer to their potential leads. Brands that prioritize demographic values and gratifications are the most likely to see success in 2024.

IT 157

IT Sports Benchmarking Algorithm 157

mention

MAY 23, 2023

Using dynamic content in your emails, you can provide personalized recommendations, promotions, or product suggestions based on the user’s past purchases, browsing history, or preferences. For example, suppose a user has previously shown an interest in a particular product category.

Marketing 299

Marketing Marketing Algorithm Advantage 299

Smart Data Collective

AUGUST 25, 2021

Artificial intelligence is one of the fastest-growing technologies. Artificial intelligence (AI) refers to machines that simulate human intelligence. For example, it can recommend products based on users’ buying patterns. With visual search, users can find products without describing them. What is AI?

Intelligence 335

Intelligence Intelligence Education Technology 335

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success. It’s an essential component in the online success of your brand.

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Marketing Marketing Algorithm Commerce 346

mention

MARCH 8, 2024

As businesses increasingly find their success intertwined with their online image, reputation score have become a pivotal metric that can make or break a brand. Positive scores signal reliability, quality, and integrity, fostering trust in the brand. High reputation scores contribute to customer loyalty.

Business 157

Business Airline Algorithm Analysis 157

mention

MAY 17, 2023

Affiliate marketing can generate between 5% to 25% of online sales for big brands. With a strong brand identity and millions of Amazon products to cash on, the Amazon Associates program caters to content creators from every niche and category. For example, the commission rate for physical books and kitchen products is 4.50%.

Marketing 273

Marketing Marketing Travel Commerce 273

Smart Data Collective

AUGUST 15, 2022

Businesses are evolving and searching for newer ways to accomplish their goals, hence the need for artificial intelligence (AI). AI involves building smart machines to carry out tasks that typically need human intelligence, and AI simulates human intelligence using computer systems. Cybersecurity Solutions.

Business 247

Business Knowledge Loss Intelligence 247

mention

MARCH 27, 2024

You don’t need more than one wrong campaign or one bad product to damage it. Naturally, you’d like to focus on the most impactful online reputation factors, the ones that affect the perception of your brand and the client flow. Online reputation is fragile. This harm can be severe and possibly permanent. Is it, though?

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Smart Data Collective

MARCH 23, 2023

Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. It analyzes data about customers and products to inform marketing campaigns, predict conversion channels, and automate repetitive tasks. One of the biggest trends pertains to personalization.

Commerce 297

Commerce Marketing Marketing Retail 297

mention

MARCH 11, 2024

Ever thought about how a podcast could be a game-changer for your brand’s story? Ready to make your brand’s story not just heard, but truly listened to? Podcasts in Brand Storytelling Podcasts have emerged as a powerful and extremely popular storytelling medium. Keep reading on to learn more.

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Entertainment Brainstorming Startups Gaming 157

Smart Data Collective

NOVEMBER 20, 2022

Hence, you’ll develop a marketing effort that beats the competition, improving your future sales and brand awareness. . Additionally, it’ll be easier to understand how customers view and interact with your brand, improving business intelligence. How Can Big Data Revolutionize Future Marketing And Sales?

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Sales Marketing Marketing Business Intelligence 335

mention

DECEMBER 23, 2022

Is your brand prepared for the visual search? Artificial intelligence (AI) is used to understand the image, the object within the picture, and its context. It reduces the pain of typing a search query and then finding the right product or information you are looking for by scrolling through the top search results. billion (66.9

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Globalization Commerce Algorithm Research 261

Aqute Intelligence

AUGUST 16, 2023

If you’re trying to gather competitive intelligence , researching their customer lists is a worthwhile endeavor. By letting you carry out deep dives into the browsing behavior of a website’s users, Similarweb lets you identify new market segments for your brand. This is even more relevant when it comes to companies in the B2B sector.

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Competitor Analysis Competitive Intelligence Analysis Market Segmentation 130

Smart Data Collective

NOVEMBER 21, 2021

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives. Improved Search Results. Voice Search.

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Intelligence Intelligence Commerce Algorithm 358

Smart Data Collective

NOVEMBER 14, 2021

Artificial intelligence technology is shaking up the way companies operate. This is best implemented when you use AI to create a great app that can help your customers interact with your brand. We previously mentioned that mobile intelligence is playing a huge role in mobile marketing. Build Your Brand.

Business 265

Business Restaurants Algorithm Technology 265

mention

APRIL 11, 2024

Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. It’s there to decode the emotional subtext in everything from tweets to product reviews. Want to learn more about it? Let’s dive in!

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Analysis Algorithm Gaming Cyberspace 157

Smart Data Collective

MAY 11, 2023

AI has been invaluable for e-commerce brands. AI Helps E-Commerce Brands Stand Out by Creating Powerful Apps The world of e-commerce has seen a dramatic transformation in recent years, with a significant shift towards the adoption of both AI and mobile technology. AI also helps e-commerce brands be more productive.

Commerce 247

Commerce Competitive Landscape Gaming Algorithm 247

mention

JANUARY 17, 2024

Understanding Social Media Listening Social media listening is a powerful tool that enables brands to gain insights into customer sentiments , preferences, and behaviors. It involves tracking and analyzing conversations, mentions, and feedback related to a brand, product, or industry on various social media platforms.

Analysis 157

Analysis Algorithm Benchmarking Competitive Intelligence 157

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. What We Can Learn About Productivity and Focus from a Cognitive Neuroscientist and High-Performance Psychologist. It’s a podcast show that just happens to be produced by a brand instead of a network.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

mention

NOVEMBER 3, 2023

It discerns sentiment, emotion, or opinion expressed by individuals in various forms of communication, such as social media posts, product reviews, customer feedback, and more. Sentiment analysis also acts as a barometer for gauging customer satisfaction and brand perception.

Analysis 167

Analysis Marketing Marketing Benchmarking 167

Smart Data Collective

NOVEMBER 16, 2021

Text analytics can aid businesses in determining what their general customer base expects, identify potential issues before they become unmanageable, and understand the general sentiment towards their brand. This example illustrates that text analytics can involve more than just a brand’s own data. Public Relations. Recruitment.

Analysis 299

Analysis Technology Technology Knowledge 299

mention

JULY 22, 2022

And with the seemingly endless hours of content available to the consumer, there’s never been a better time for brands to harness the marketing power of video, and more specifically, YouTube. Additionally, YouTube’s ultra-intelligent algorithm is there to help you. Why Youtube is (Almost) a Non-negotiable for Brands.

Entertainment 246

Entertainment Copywrite Algorithm Education 246

Smart Data Collective

OCTOBER 29, 2021

Artificial intelligence has become essential to modern marketing. This goes for both brand and performance marketing. Smart marketing executives are leveraging AI to boost the ROI of their online branding efforts. Contextual Targeting Builds Brand Awareness.

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Algorithm Advantage Advantage Travel 326