Hey, Product Marketer: Your Battlecards Shouldn’t Be Perfect
Crayon
APRIL 17, 2023
In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.”
Crayon
APRIL 17, 2023
In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.”
Crayon
APRIL 12, 2023
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.
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Primary Intelligence
JUNE 23, 2021
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals.
Alpha Sense BI
NOVEMBER 8, 2023
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. genAI and ChatGPT).
ArchIntel
JANUARY 5, 2022
Jason Smith , co-founder and chief executive officer of Klue, said in a blog post that the Series B funding will finance the company’s efforts in product innovation and competitive enablement. of all of this intel flooding your inbox, and help product marketers distribute these insights into the hands of your end-users quickly,” he wrote.
Evalueserve
MARCH 15, 2021
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
ArchIntel
MARCH 3, 2021
Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. With little distinction between offerings, the key to getting noticed by customers is making one’s product stand out from the pack.
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