CIO

NOVEMBER 20, 2023

Measuring developer productivity has long been a Holy Grail of business. In addition, system, team, and individual productivity all need to be measured. The developer productivity metrics that matter most The reason we believe this is that we are working with 20 tech, finance, and pharmaceutical companies that are doing it.

Pharmaceutical 767

Pharmaceutical Benchmarking Finance Retail 767

Crayon

FEBRUARY 10, 2022

If that sounds familiar to you, then allow me to make a recommendation: Take a page out of product management’s book, and instead of thinking about success as what can be achieved WITH you, think about success as what can be achieved WITHOUT you.

Learning 747

Learning Management Marketing Marketing 747

CIO

MARCH 6, 2024

IT professionals now need capabilities that allow them to remotely support and secure user devices, as well as solutions that maximise their own productivity. Functionality that improves productivity Technology should be seamless and powerful. Find out more on how to maximise productivity and empower teams here.

IT 645

IT Security Security Gaming 645

CIO

MARCH 6, 2024

Rapid adoption of remote work during the pandemic proved that organizations could be successful and employees productive and happy while working outside of the office. The workplace has fundamentally changed. But the long-term reality for many companies is that employees aren’t working exclusively in offices or at home.

Intellectual Property 611

Intellectual Property Security Security Technology 611

CIO

DECEMBER 14, 2022

CIO Ted Ross believes the honeymoon is over for breakneck productivity when it comes to hybrid work, and he’s not the only one. In response, Ross started training supervisors on how to create those relationships with digital “checkpoints” to keep productivity humming. Now I’m seeing productivity drop.”

IT 909

IT Innovation Banking Gaming 909

CIO

JUNE 25, 2023

But as we all shape business strategy around the implications of generative AI, we also need to look 180 degrees away from concepts like “stunning” or “uncanny” toward “purpose-built,” “predictable,” and “productive.” This is table stakes on the path to the breakthrough in productivity: “autonomous agents.”

Finance 695

Finance Gaming Knowledge Technology 695

CIO

FEBRUARY 24, 2023

Standardizing platforms, shifting to product-based IT The pandemic accelerated a general trend in the airline industry toward digital transformation, Rückert says, as it was already clear the public wanted more control of their travel experiences through their mobile devices. “But

Airline 902

Airline Travel IT Benchmarking 902

Crayon

APRIL 20, 2022

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, grocery products fail at a rate of 70-80%— but think about it : When you launch a new product, generally, your odds of success are 25 to 1.

Business 792

Business IT Marketing Marketing 792

Crayon

NOVEMBER 3, 2021

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch? What’s an underrated product marketing KPI? In retrospect, what would you have done differently?

Marketing 615

Marketing Marketing KPI Sales 615

CIO

SEPTEMBER 7, 2023

As a fintech company, the reliability of our products and services is critical to ensuring that Discover® Financial Services customers can access their money, credit, and accounts when they need to. Like many other companies, Discover has adopted a product-centric approach where the responsibility for reliability sits with the product teams.

Gaming 612

Gaming Innovation Globalization Security 612

CIO

OCTOBER 10, 2023

With the rise of AI, leaders are re-thinking how they drive productivity and execution within their teams. Leverage the power of asynchronous communication Productivity starts with finding the right tools, eliminating as many meetings as possible, and using documentation as a means of collaboration to work asynchronously.

Innovation 792

Innovation Win Management Technology 792

CIO

APRIL 13, 2023

If you recycle, you’re living your belief that using and regenerating products or components in environmentally friendly ways is good for our planet and its people. The question: Are your product teams prepared to implement circular economy practices? By extension, you’ll likely find value in the circular economy concept.

Innovation 607

Innovation Education Research Globalization 607

Crayon

SEPTEMBER 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

Marketing 612

Marketing Marketing 612

CIO

OCTOBER 11, 2023

Enterprises are looking to AI to boost productivity and innovation, and one-third of organizations with an interest in the technology have hired or are looking for a chief AI officer, according to new research from Foundry, publisher of CIO.com. Software vendors have been busy infusing generative AI into their products.

Intellectual Property 813

Intellectual Property IT Retail Innovation 813

CIO

JULY 15, 2022

Building strong relationships with vendors creates loyalty and reliability in the supply chain, and can help companies ensure they are delivering the best products and services possible. The role of vendor management will vary by organization, depending on what products and services it creates. Benefits of vendor management.

Management 734

Management Knowledge Education Research 734

Crayon

SEPTEMBER 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Marketing 601

Marketing Marketing 601

CIO

JULY 5, 2023

Improving employee productivity and collaboration is this year’s top digital objective among IT leaders, according to Foundry’s 2023 Digital Business study. They may think that extension makes them more productive, while the IT administrator blocks it as a safeguard to protect the enterprise.”

Pharmaceutical 604

Pharmaceutical Security Security Innovation 604

Crayon

FEBRUARY 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching.

Marketing 697

Marketing Marketing Sales Learning 697

Crayon

AUGUST 13, 2021

Meanwhile, product development is the process of conceptualizing, creating, and launching a product. The “final” stage of product development is iteration. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market.

Market Research 617

Market Research Marketing Research Research Marketing 617

CIO

APRIL 20, 2023

Making the shift from project- to product-based IT requires more than just an operational map of capabilities and the cross-functional teams that will own them. This shift is critical to product-oriented success. Something we decide today, I have no doubt, will change in nine months.

Technology 616

Technology Technology Business Intelligence Globalization 616

CIO

OCTOBER 14, 2022

IT organizations are increasingly shifting from project-based organizational structures to product-based methodologies , which involve cross-functional teams. Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies.

Management 673

Management IT Education Startups 673

CIO

OCTOBER 31, 2022

As project-based business practices give way to product-focused cross-functional teams, the product manager role is taking on prominence, increasingly attracting interest from job candidates who might otherwise go into IT. Do product managers make good money? As you grow in your career, so will your salary.

Management 617

Management Technology Technology Win 617

CIO

JULY 23, 2023

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for being complex and versatile, but not simple and universal. They can—and should. Nothing about that screams “delightful.”

Travel 592

Travel Intelligence Intelligence Analysis 592

Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption.

Marketing 614

Marketing Marketing Sales Management 614

CIO

NOVEMBER 7, 2022

But CIOs, CDOs, and chief scientists can take an active role in improving how many AI projects go from pilot to production. Think a step ahead regarding production infrastructure requirements. Applying similar practices to data science, machine learning, and AI will improve successful pilot and production deliveries. [1]

Education 780

Education Algorithm Win Learning 780

Crayon

MARCH 21, 2022

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

Crayon

JULY 16, 2021

For your company’s new product to succeed, a lot of dominoes need to fall. Today’s blog post is all about five brands that have successfully launched new products. Once we’ve explored their stories and campaigns, we’ll wrap up with three additional tips for product launch success. It needs to relieve the right pain points.

Learning 617

Learning Marketing Marketing IT 617

CIO

SEPTEMBER 20, 2022

The goal was to improve the productivity, safety and reliability of manufacturing “assets” — Dow’s term for the vast expanses of concrete and steel and the sprawling outdoor networks of pipes and controls that characterize its production facilities. Part of Dow’s largest production site in Freeport, Texas. Melanie Kalmar. “It

IT 616

IT Technology Technology Win 616

Crayon

AUGUST 27, 2021

With each new competitor that pops up, you have to work that much harder to say something unique—something that differentiates your company's product from its alternatives. As your market saturates, connecting with your target audience becomes increasingly difficult. This is true no matter what promotional channel you're using.

Learning 617

Learning Marketing Marketing IT 617

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325