article thumbnail

Cloud infrastructure sales rise as Microsoft closes in on AWS

CIO

The Singapore-based market research firm said its latest cloud spending research, released Tuesday, shows that demand for cloud services remains strong despite a global economy suffering from inflation, rising interest rates and recession. billion in the second quarter, according to Canalys. billion out of $62.3

Sales 679
article thumbnail

Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 337
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 use cases for how Generative AI can supercharge document productivity across the enterprise

CIO

Alex Gay, Senior Director of Product Marketing, Adobe Document Cloud Most business today can be described as MORE—more technology, more meetings, more projects, more data, and more documents. A lot of that information resides in documents like contracts, financial filings, white papers, sales decks, and research reports.

Knowledge 685
article thumbnail

Data Analytics Helps with Competitor Research

Smart Data Collective

The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. However, there are other ways that companies can research their competitors as well.

Research 193
article thumbnail

3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 562
article thumbnail

SAP cloud sales jump, fueling a rise in revenue

CIO

Fueled by strong sales of cloud-based ERP software that more than offset a decline in revenue from on-premises applications, SAP revenue jumped in the third quarter compared to the year-earlier period, according to company’s quarterly financial report, released Tuesday. Total revenue for the quarter ending Sept. billion (US$7.72

Sales 524
article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.