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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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How to Create and Set up Your Ideal Customer Profile

mention

One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). An ICP includes consideration of factors like company size, tech maturity, location, growth rate, pain points, and more, while a buyer persona might include the person’s favorite hot drink, dress style, and demographic profile.

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The Future of Generative AI in Market Research

Alpha Sense BI

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Top 15 market research agencies London

ATTEST

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.

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Top 15 market research companies in the United States (US) 

ATTEST

You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. They make consumer research easy with strategic data collection, comprehensive data analysis, and intelligent insights.

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The Difference Between Consumer Insights & Market Research 

Netbasequid

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.