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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.

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Market Intelligence for Emerging Markets

Fuld

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. What Is Market Entry Research?

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Customer Research: A Complete Guide

Netbasequid

It’s an awakening for brands that haven’t paid much attention to customer research, as they’re recognizing how rapidly consumer trends come and go in this age of TikTok – and how this phenomenon will only accelerate as the ‘metaverse mindset’ takes hold. What is Customer Research? Different Types of Customer Research.

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And then internally, we use social media analytics to research for new business pitches. For example, identifying consumer trends that support a hypothesis that we could not have found via normal desk research – one that really resonates internally.

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AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?