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What is Competitive Analysis? A B2B Marketer's Guide

Crayon

As a B2B marketer, you can’t control how your closest competitor goes about generating leads. Competitive analysis is the ongoing practice of assessing your competitors in relation to your own business. This is an introductory guide to competitive analysis for the B2B marketer.

Analysis 529
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167
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An Analysis of Marketing In the Education Industry (2021)

Crayon

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

Education 617
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More Tools for Competitive Analysis on Marketing Spend

Aqute Intelligence

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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Who does Competitive Market Analysis?

Octopus

Who does Competitive Market Analysis? And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. In this article called. appeared first on Octopus Competitive Intelligence.

Analysis 199
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5 Tools to Track Marketing Spend for Competitive Analysis

Aqute Intelligence

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.