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What is Brand Protection?

mention

Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectual property, reputation , and consumer trust. Strategies for Effective Brand Protection Effective brand protection can help safeguard a company’s reputation, revenue, and market share.

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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. Or a sales team member inputs the prompt, “Can you create sales trends based on the following Q2 pipeline data?”

Security 774
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IT leaders grapple with shadow AI

CIO

That could lead to compromised intellectual property and regulatory penalties. Consequently, Parsons settled on the use of data-loss prevention (DLP) tools to prevent data exfiltration via generative AI. Sales executives can then review and tweak the contract before sending it to the customer. It will return options.

IT 499
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Best Data Loss Prevention (DLP) Tools

IT Business Edge

That’s where data loss prevention tools come in. Also read: Implementing Best Practices for Data Loss Prevention. What is Data Loss Prevention? Data loss prevention is the proactive process of identifying, monitoring, and protecting data in use, in transit, and at rest. Top 11 Data Loss Prevention Tools.

Loss 88
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Regulatory uncertainty overshadows gen AI despite pace of adoption

CIO

When it comes to ChatGPT, the only utilization in my practice is the way we go about creating our marketing strategy on social media—getting ideas, generating scripts, seeing what it can provide us as inspiration for new content. Would you put your client’s sales forecast into Facebook? Probably not,” Orlandini says.

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Corporate Visions Acquires Primary Intelligence

Primary Intelligence

The future of sales enablement is providing custom, rep-specific coaching in the flow of work. The availability of customer feedback at scale can also be used to measure the adoption of your company’s key messages, sales process, skills training, and enablement tools, providing feedback that shows impact on actual buying decisions.

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SOC 2 Type II compliance: the security of your data

Primary Intelligence

Online storage of critical company information, including intellectual property, critical contact information, and strategic documentation has become the norm. In fact, most of our sales and marketing information these days is stored in our CRMs and marketing automation tools; all of which are SaaS.