Globalization Innovation Learning Market Research 
Smart Data Collective
SEPTEMBER 13, 2023
Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.
CIO
JANUARY 17, 2024
Digital transformation is not a new concept for Ipsos,” says global CIO Humair Mohammed. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”
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Alpha Sense BI
MAY 2, 2024
The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.
CIO
AUGUST 11, 2023
How natural language processing works NLP leverages machine learning (ML) algorithms trained on unstructured data, typically text, to analyze how elements of human language are structured together to impart meaning. An NLP algorithm uses this data to find patterns and extrapolate what comes next.
Netbasequid
AUGUST 4, 2022
The limits of market research are ever expanding. Fortunately, as traditional methods begin to feel the strain of the modern fast-paced environment, new innovations come in and change the game. And it is, once again, changing market research! So, what’s next? Well, what’s next is already here – automation!
ATTEST
NOVEMBER 15, 2022
There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.
ATTEST
MARCH 20, 2023
Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2.
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