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Bringing the power: Generac CIO Tim Dickson says IT leaders need to start innovating today

CIO

Rather than the predictable advertisements or staged photos featuring happy employees, it’s a demo of the energy management firm’s latest innovation, called PowerINSIGHTS. It’s an interactive platform. DERs are hard to visualize as they come in many forms and run on unpredictable schedules. PowerINSIGHTS changes that.

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3 Effective Video Marketing Ideas For Finance Institutions

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Viewers report that they can retain 95 percent of a message conveyed through a video but only 10 percent when the same message is in text form. Demo videos. Demo videos help showcase particular features of a product or service. Customer testimonial videos. Testimonials are extremely beneficial for every business.

Finance 359
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Creative Brand Youtube Ads: Why and How They Work

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It’s no secret that video is one of the most consumed forms of media. Videos range from ten seconds long right the way up to twelve hours, catering to anything from a five minute coffee break to an entire evening of content consumption (globally, 1 billion hours of YouTube videos are watched daily!).

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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

5: Form completion play. Triggering event: This event occurs when someone fills out a form on your website to download a gated piece of content or access a free trial of your solution. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Marketing 242
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Product demos: Let’s face it– product demos in written form are often boring and confusing.

Marketing 217
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How to Craft a Powerful Video PR Campaign ?

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Video has been the most widely used and engaging form of content among users everywhere. Using video is an invaluable tool for multiple reasons, but most primarily for the following key benefits: People love watching videos, and they engage with them. Imagine watching a compelling video with engaging audio marketing materials.

Profiling 157
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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Whether it’s filling out a form to get an ebook, watching a webinar, or requesting a demo, these actions are what your sales team can leverage to start a dialogue. This way, the channel that drove this conversion from ad to demo to closed deal can get credit for the revenue.

Win 130