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VMware customers take wait-and-see approach amid Broadcom changes

CIO

VMware customers were understandably concerned. About a month after the deal closed, Broadcom laid off employees and ended perpetual licenses, driving up the price for many customers. Broadcom’s goal is to help VMware customers move fast in their digital transformations, Tan writes.

Capital 603
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Customer centricity: How Mashreq Bank is placing its customers at the forefront of its operations.

CIO

The company aims to provide customers with a banking journey that is not just efficient and secure, but also innovative, engaging, and memorable. Mashreq’s digital transformation in recent years has been both profound and customer-centric. This approach has significantly enhanced the customer banking experience.

Banking 716
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Tractor Supply enlists AI to deliver ‘legendary’ customer service

CIO

prides itself in delivering “legendary” customer service, and it has turned to artificial intelligence to assist with that goal. Hey GURA is “really leaning in on that legendary service but also building that authority and trust that we already have with the customer,” he says. “It Tractor Supply Co.

Retail 631
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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO

Our goal since the Broadcom/VMware acquisition was completed last November has been to help our customers move fast in their digital transformation to position themselves for success. Even before the transaction was finalized, we had been listening to VMware’s customers.

Marketing 564
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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4 tips for championing contact center innovation from an award-winning customer experience leader

CIO

Innovation is essential, especially in the contact center as the tip of the spear in customer experience, but how do you activate your modernization plan? I had the opportunity to speak with Mary Daniel, VP of Customer Solutions Center for Aflac, a long-time Avaya customer, at the Gartner Symposium last fall.

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SAP 2024 outlook: 5 predictions for customers

CIO

SAP customers have a lot to navigate in 2024. Here are five predictions about what will play out for SAP customers as the year goes on, along with follow-on effects and questions SAP customers will have to address in their wake.

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Data-Driven Marketing 101

Here’s what’s covered: How data-driven marketing drives the customer experience. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.

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Sales Effectiveness: The B2B Sales Leader's Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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How Intent Data Helps Marketers Convert A-List Accounts

We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors. Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise.