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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 894
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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. The best practises are undoubtedly cross-functional collaboration, ‘try before you buy,’ and learn from what you do,” says Marc O’Brien, CIO at radiology healthcare service provider Medica Group. “In

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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered.

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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

Do your research and analyze available data to identify what is of interest and relevant to your contacts. AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails. Here are a few great tips and examples that you can learn from.

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Using Big Data To Create An Award Winning Giveaway Bot

Smart Data Collective

A couple of months ago, Hacker Moon wrote a great article on the use of deep learning to create chatbot s. Do Research For You. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time. Chatbots for Giveaways.

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