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February 2019 B2B Blog Post Round-Up

Zoominfo

Not only does he seem like an entirely different person than the one you interviewed—but he also makes very little effort to learn the role, makes several costly mistakes, and proves to be very difficult to work with. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Keep reading!

Copywrite 150
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. If you find an influencer on social media whose skills interest you, then carefully review their profiles and posts. Consider investing in easy-to-use photo-editing software and learn how to take advantage of its tools.

Marketing 212
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. Positioning.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Create a Google My Business profile for your business if you don’t already have one so that you can work towards ranking well in Google’s local results. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out. Document your research. Ashlie explains: We get lots of inquiry emails.

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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Ready to learn more about candidate personas? Job candidate personas use industry research, hiring trends, and anecdotal evidence to try to get inside the minds of your ideal candidates. Persona creation boils down to three steps: collect your data, analyze it, and then build your final profile. Keep reading.

Copywrite 100
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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Ready to learn more about candidate personas? Candidate personas use industry research, hiring trends, and anecdotal evidence to truly allow you to get inside the minds of your ideal candidates. Persona creation boils down to three steps – collect your data, analyze it, and then build your final profile. Keep reading.

Copywrite 157
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The Ultimate List of Marketing Podcasts

Zoominfo

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Learn the strategies top marketing experts use to grow their businesses.

Marketing 252