CIO

APRIL 24, 2024

Finally, the flow of AMA reports and activities generates a lot of data for the SAP system, and to be more effective, we’ll start managing it with data and business intelligence.” Therefore, we can directly alert our colleagues on their smartphones for possible interventions.

Innovation 598

Innovation Startups Business Intelligence Commerce 598

Crayon

APRIL 11, 2022

The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Crayon

APRIL 6, 2022

As competitive intelligence professionals, we can learn a lot from history. Our work–tracking, synthesizing, and communicating critical competitive information–is new. Compared to teams like sales, engineering, and legal, we are the babies of the organization.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

Crayon

JUNE 2, 2021

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel. Basic elements to include in your battlecards.

Battlecard 617

Battlecard Competitive Sales Enablement Competitive Intelligence 617

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Crayon

APRIL 30, 2021

Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.

Sales Enablement 697

Sales Enablement Sales Competitive Intelligence Advantage 697

Crayon

MAY 25, 2021

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Competitor Y parted ways with their sales leader.

Analysis 612

Analysis Competitive Competitive Intelligence Sales 612

Crayon

JANUARY 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.

Competitive Intelligence 581

Competitive Intelligence Competitive Intelligence Intelligence 581

CIO

APRIL 4, 2024

To keep up, Redmond formed a steering committee to identify opportunities based on business objectives, and whittled a long list of prospective projects down to about a dozen that range from inventory and supply chain management to sales forecasting. “We We don’t want to just go off to the next shiny object,” she says. “We

Banking 809

Banking Pharmaceutical Technology Technology 809

Crayon

APRIL 28, 2023

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

CIO

APRIL 20, 2023

Consumer product goods manufacturers (CPGs) and physical and online retail stores need to increase investments in strategic real-time pricing, supply chain resiliency, and customer experience management to keep pace with the competition. It is extremely important to manage that data privacy at the highest security level.

Retail 517

Retail Intelligence Intelligence Value Chain 517

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Evalueserve

OCTOBER 6, 2021

Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. If done right, CI tools will empower sales and business development teams to: Get a better understanding of their targeted customers.

Competitive Intelligence 52

Competitive Intelligence Competitive Sales Intelligence 52

CIO

AUGUST 24, 2023

So, in 2021 Equinix revisited its prospecting platform to take it a step further by adding a data-driven sales prospecting approach that uses AI to identify partners best positioned to help the company drive new sales, both globally and within specific regions and countries.

Annotation 495

Annotation Algorithm Innovation Sales 495

CIO

MARCH 30, 2023

Nudging sales up a couple of points by better targeting profitable customers is a realistic strategy for a CRM deployment. From this, marketing campaigns can be tailored to reach specific customer groups or direct sales approaches made by a sales team. Artificial Intelligence, Channel Sales, CRM Systems

Sales 640

Sales Innovation Technology Technology 640

CIO

APRIL 11, 2024

Even so, many clients tell Gartner they are not ready to trust Oracle as their primary provider, Wright says, due to past experiences with Oracle’s aggressive sales practices. “However, in the last two years, OCI has begun to attract more new customers of its own.” The allure of such a system for enterprises cannot be overstated, Lee says.

IT 757

IT Innovation Knowledge Research 757

Crayon

JANUARY 11, 2023

Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.

Battlecard 325

Battlecard Competitive Intelligence Sales Enablement Competitive 325

Crayon

MAY 4, 2023

Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the battlecards exist.

Battlecard 325

Battlecard Sales Competitive Intelligence Competitive 325

CIO

MAY 2, 2023

Generative artificial intelligence (GenAI) tools such as Azure OpenAI have been drawing attention in recent months, and there is widespread consensus that these technologies can significantly transform the retail industry. Earlier adopters might get a competitive advantage. TCS knows the industry as well as most retailers.

Retail 557

Retail Innovation Advantage Advantage 557

Crayon

JANUARY 12, 2023

Field intelligence is any kind of information you receive on a competitor that is not picked up automatically by your competitive intelligence tool or point person. This information is just as important as any publicly available intel, if not more important!

Intelligence 325

Intelligence Intelligence Competitive Intelligence Competitive 325

Crayon

MARCH 21, 2022

Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

CIO

NOVEMBER 22, 2022

Unique insights derived from an organization’s data constitute a competitive advantage that’s inherent to their business and not easily copied by competitors,” she observes. Everyone in their organization — from sales to marketing to HR to operations — needs access to data to make better decisions.”

Advantage 909

Advantage Advantage Intelligence Intelligence 909

CIO

OCTOBER 25, 2023

As new AI use cases continue to emerge, it is likely that we will see enterprises adopt AI — not merely in leveraging generative AI chat tools, but as a core driver of business that can create competitive differentiation. Or a sales team member inputs the prompt, “Can you create sales trends based on the following Q2 pipeline data?”

Security 809

Security Security Intellectual Property Loss 809

Crayon

MAY 24, 2022

We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Customer Success. Product managers. Product marketers. Content marketers. Recruiters.

Competitive Intelligence 369

Competitive Intelligence Competitive Intelligence Intelligence 369

Crayon

DECEMBER 7, 2022

The best competitive intelligence programs are proactive , meaning they identify threats as soon as they begin to emerge and enable their sales teams accordingly.

Competitive 325

Competitive Competitive Intelligence Sales Intelligence 325

CIO

APRIL 14, 2023

A broad spectrum of tools has arisen to facilitate software development in the enterprise, from no-code platforms like Bubble and low-code drag-and-drop tools , both stand-alone and integrated into enterprise applications, to intelligent tools that use machine learning to suggest lines of code to professional developers as they work.

Advantage 630

Advantage Advantage Intelligence Intelligence 630

Crayon

MAY 31, 2022

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Read on to learn how the team at Mend seamlessly integrated Crayon into their workflows to gain a competitive advantage in the ultra-competitive digital healthcare market. Crayon user.

Sales 325

Sales Competitive Intelligence Marketing Marketing 325

CIO

OCTOBER 18, 2023

Starting in 2015, the company began to digitalize all sales and after-sales processes, a purpose reinforced by a promotion of synergies between distribution channels that led Nationale-Nederlanden to become an omnichannel company, which made it easier for customers to choose where, how, and when to engage with it.

Advantage 712

Advantage Advantage Retail Innovation 712

CIO

DECEMBER 13, 2023

We think it’s going to be a real game-changer for us, competitively,” said Brown, one of Certinia’s longer-serving senior executives, who previously worked at Microsoft on its Dynamics ERP and CRM systems. He worked his way up from sales executive to president of SAP North America before leaving the company in August 2022.

Finance 462

Finance Gaming Sales Analysis 462

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

CIO

NOVEMBER 21, 2023

Following are seven steps to guide this transformation for competitive advantage. Recent charts from venture capital firm Sequoia Capital help show just how many generative AI tools are coming to market to support sales, marketing, design, software engineering, customer support, legal, and other departmental needs.

Competitive 821

Competitive IT Capital Technology 821

Kompyte

JUNE 6, 2023

Competitive intelligence can propel your account-based marketing (ABM) strategy from focused to unstoppable — optimizing performance and driving higher ROI.

Competitive Intelligence 72

Competitive Intelligence Competitive Intelligence Intelligence 72

Aqute Intelligence

JANUARY 10, 2024

Competitive intelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitive intelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

Competitive Intelligence 130

Competitive Intelligence Competitive Competitive Landscape Intelligence 130

Aqute Intelligence

APRIL 6, 2023

Competitive intelligence has become a standard part of the B2B sales process, with a growing number of competitive intelligence tools providing a lot of information at no, or little, cost. In almost every competitive intelligence project, sales is an important focus. What is their messaging?

Competitor Analysis 130

Competitor Analysis Sales Analysis Competitive Intelligence 130

Aqute Intelligence

JULY 5, 2023

These platforms can serve as your secret weapons for competitive intelligence. What many business professionals fail to tap into, however, is the competitive intelligence potential of these platforms. Indeed is a valuable source of information when undertaking competitive analysis for product teams , too.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Analysis Competitive 130