Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

APRIL 3, 2024

Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape.

Analysis 52

Analysis SWOT Marketing Marketing 52

ATTEST

JUNE 19, 2023

The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. What is competition mapping, and why is it important? It enables you to work in a way that fits the market needs, based on research.

Competitive 52

Competitive Competitor Analysis Competitive Landscape Analysis 52

ATTEST

JUNE 19, 2023

The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. What is competition mapping, and why is it important? It enables you to work in a way that fits the market needs, based on research.

Competitive 52

Competitive Competitor Analysis Competitive Landscape Analysis 52