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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. This tactic is particularly influential for e-commerce websites.

Marketing 219
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. This tactic is particularly influential for e-commerce websites.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Phone the business, if necessary, to acquire this information.