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UPS delivers customer wins with generative AI

CIO

Bala Subramanian, chief digital and technology officer at UPS, sees the company’s foray into generative AI as not only a winner for its customer contact center agents but something to be introduced to other business processes in the near future, he says. As a result, UPS is investing in training the model on its corporate data set.

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Sales Battlecards: 8 Tips to Help You Win More Deals

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The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.

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Win/Loss Analysis: Everything You Need to Know

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Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!

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6 Best Practices for Aligning Sales & Marketing in 2021

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The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it?

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Rackspace technology—Award-winning, multi-cloud modernization powered by VMware

CIO

Innovation and agility are key indicators of business success. The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” Every company today is a technology company.

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How Swim Lanes Get Marketing, Sales Development, and Sales More Wins

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Is your team going in the same direction as sales development and sales? B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. In other words, swim lanes are a way to align your sales and marketing teams. Hey, Marketing. What are swim lanes?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?