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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

million Americans, with some 140,000 business establishments operating within engineering and related design services. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. 39% of businesses report a decrease in productivity due to a bad hire. 41% of businesses estimate the cost of a bad hire to be over $25,000. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 178
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How to Avoid the Biggest Hiring Mistakes

Zoominfo

Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. 37% of businesses report a decrease in productivity due to a bad hire. If you aren’t familiar, a candidate persona is a profile of your ideal candidate for any given open position.

Copywrite 130
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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Get all three in sync, and you’ll have the best local SEO for small businesses on your hands. Local SEO for small businesses is a long-term game. Local SEO for small business is an ongoing process , not a one-and-done deal.

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February 2019 B2B Blog Post Round-Up

Zoominfo

In fact, 41% of businesses estimate the cost of a bad hire to be over $25,000 ( source ). In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Keep reading! Continue reading.

Copywrite 150
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. Positioning.

Marketing 124