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The Ultimate Guide to Using Generative AI in Content Marketing

mention

Marketing channels from social media and paid advertising to email and content marketing are all experiencing rapid disruption and innovation courtesy of industry-changing technology rooted in AI and machine learning. Over time, it can generate meaningful topic overviews and briefs to pitch to clients, again, saving you valuable time.

Marketing 157
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Topical Authority in SEO: What Is It & How to Build It

mention

Understanding topical authority, and how to build it for your website is a crucial step to helping your website perform better in Google, thereby attracting more organic traffic. This means writing lots of articles, and your goal should be to create content that’s much better than what’s already out there.

IT 273
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Instagram followers: 10 ways to get real followers and engagement on Instagram

mention

So you better make these 150 characters count. Here’s how to craft a bio that drives more followers: Write a crisp description of what you do Use your brand voice to add a touch of unique personality A call to action text, such as “shop now”, “read more”, etc. Write amazing captions. Is it playful and cheeky?

Algorithm 363
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The Difference Between Firmographic and Technographic Data

Zoominfo

The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. Performance : When you know how a company is doing performance-wise, you can better understand how your product/service can help them grow. Ready to get the right data in your hands?

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How to Get Backlinks: 14 Easy Ways to Create a Backlink Profile

SpyFu

So your email pitches and requests will likely get lost among the flood of emails asking for the same thing. Thousands of link builders have found success with traditional techniques: blogger outreach, guest blogging, broken link building, and many others. This will give you an advantage over your competitors.

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Picking a Digital Marketing Niche for Your Agency

mention

But soon enough, they found themselves lost in the sea of bigwigs in the industry who could out-write, out-advertise, and outspend them at every turn. They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits. What are the current trends in that domain?

Marketing 167
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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). To start, the blogging team partnered with the SEO team.