Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Marketing 100

Marketing Marketing Travel Education 100

Owler

MARCH 10, 2022

After which, the salesperson adapts to the buyer’s journey, advising the prospect on their purchasing decision. To start, you need to know what the buyer’s journey will look like for your business. According to Demand Gen Report , more than half of buyers will first view 3 to 5 pieces of content before reaching out to a salesperson.

Sales 59

Sales Due Diligence Entertainment Education 59

SpyFu

MAY 6, 2021

SEO is a competitive sport where anyone in the world could be your next challenger. And just like any other sport, half the battle is knowing what your competition is doing now and what they plan to do in the future. When you’re just starting out, it can be hard to know how to plan your SEO strategies. Where Can You Find Your Competitors?

Marketing 111

Marketing Marketing Sports Research 111

Data Hut

AUGUST 13, 2023

From gadgets and clothing to home appliances and electronics, it offers a large variety of products to international online buyers. Scraping product data from AliExpress will help us to get valuable insights into the present market conditions. In this blog, we will be learning how to scrape product data from the AliExpress website.

Commerce 52

Commerce Analysis Benchmarking Competitive 52

Netbasequid

FEBRUARY 10, 2023

Quick-serve restaurants are jumping in and playing hero for many families, as they seem to have mind-reading intelligence to help them understand what their audience wants—to the joy and appreciation of their fans. How are they doing this? Quick-serve restaurants are increasing their market share with consumer intelligence. Let’s explore!

Restaurants 52

Restaurants Intelligence Intelligence Marketing 52

Data Hut

FEBRUARY 9, 2022

Follow this blog post as we break down the 8 pricing mistakes every online retailer should avoid! New trends, potential buyers, consumer preferences, and competition all can change the landscape. In today's world, there are more than 1 billion online shoppers, and that number is only projected to grow. But that's a myth.

Retail 52

Retail Competitive Sales Knowledge 52

Netbasequid

APRIL 30, 2021

And this post will help you do that. For example, as we share in our report on The Importance of Brand Perception , understanding news media coverage, and being the first to know of news mentions is extremely important to help your brand identify, understand and mitigate potential risk. What Is Marketing Intelligence?

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Zoominfo

JUNE 24, 2019

Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. If you don’t have the proper strategies and processes in place to control these two things, AI can do more harm than good. And, at ZoomInfo, we’re no exception.

Sales 272

Sales Intelligence Intelligence Predictive Analytics 272

Tinuiti

DECEMBER 22, 2023

The Benefits of Advertising on Retail Media Networks Retail Media is technically nothing new. Ecommerce Top 15 Retail Media Networks to Watch in 2024 [Updated] By Tinuiti Team Dec 22 2023 When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped.

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

The Benefits of Advertising on Retail Media Networks Retail Media is technically nothing new. Ecommerce Top 15 Retail Media Networks to Watch in 2024 [Updated] By Tinuiti Team Dec 22 2023 When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped.

Retail 130

Retail Commerce Sales Security 130

Zoominfo

DECEMBER 17, 2018

Here are a few examples of the important company information a sales rep can glean from company hierarchy data: Parent company: A parent company owns a large percentage of stock in other companies and has control over their management and operations. A branch typically exists to sell the same products in a different geographical market.

Sales 216

Sales Advantage Advantage Competitive 216

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount.

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

MAY 26, 2020

In this blog, you’ll learn what it is—and how to: Find valuable connections you may not know you have A high-level view of corporate hierarchy for a global strategy Uncovering enterprise buying centers What is Corporate Hierarchy Data? And unfortunately, even the most robust data set may not be as complete as you think. Knowing that matters!

Sales 100

Sales Education Retail Learning 100

Zoominfo

JUNE 24, 2020

They’ve already gone through the awareness stage of the buyer’s journey. But it’s also important to consider several issues that prevent converting leads into buyers. They’ve browsed your website, read a blog post or two, searched some reviews, and maybe even liked some social media posts. Sounds great, right?

Sales 246

Sales Gaming Marketing Marketing 246

Zoominfo

DECEMBER 12, 2018

Thanks to modern technology, more decision-makers are involved in the average B2B purchase and, as a result, the way buyers find and consider products has changed dramatically. Given the complex nature of the modern buyer’s journey, it should come as no surprise that the typical B2B sales cycle is longer than the typical B2C sales cycle.

Sales 210

Sales Profiling Advantage Advantage 210

Zoominfo

FEBRUARY 14, 2018

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity. 6 Outdated Sales Techniques That Hurt Your Productivity. Continue reading.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

JUNE 24, 2020

They’ve already gone through the awareness stage of the buyer’s journey. But it’s also important to consider several issues that prevent converting leads into buyers. They’ve browsed your website, read a blog post or two, searched some reviews, and maybe even liked some social media posts. Sounds great, right?

Sales 147

Sales Gaming Marketing Marketing 147

Netbasequid

NOVEMBER 2, 2022

When 2020 bit, in the heat of the pandemic, Accenture shared a new prediction––that consumer loyalty would shift, with 63% of consumers saying they were switching brand allegiance. The point is, the strength of a brand may change based on external circumstances outside your control. What is Brand Tracking Research?

Research 105

Research Analysis Market Research Marketing Research 105

Zoominfo

MAY 18, 2023

Instead, new opportunities usually come to them. That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. What is Recruitment Marketing? Why Invest in Recruitment Marketing?

Marketing 130

Marketing Marketing Human Resources Education 130

Zoominfo

SEPTEMBER 10, 2018

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. In order to appeal to modern search algorithms, there are many new considerations content creators and website managers must make.

Algorithm 133

Algorithm Brainstorming Analysis Research 133

Moz

MARCH 14, 2021

This guide will help you understand how best to fill out many of the fields and utilize many of the features. Once you’ve provided as much information as you can, you’ll be given options to verify your listing so that you can control and edit it going forward. Today, we’re doing foundational learning! What is Google My Business?

IT 66

IT Business Profiling Education 66

Similarweb

DECEMBER 16, 2020

We created this dictionary to help you keep track of all the terms every digital marketer needs to know. . When you move a page to a new URL, you need to instruct search engines such as Google and Bing on how to treat that move. A 301 redirect lets search engines know that you permanently moved your content to a new URL.

Marketing 98

Marketing Marketing KPI Algorithm 98

Similarweb

JUNE 2, 2021

Prospects don’t just want to hear how amazing you or your products are. What they really care about is how you will solve their problem. It’s that simple. The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services.

Marketing 97

Marketing Marketing Education Briefing 97

Zoominfo

DECEMBER 2, 2019

But you might also be discouraged – since you don’t have the same resources they do, and most of that shiny new tech is out of reach. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. “But

Startups 216

Startups Sales Business Education 216

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Here’s the good news! Identify and narrow down your target buyers. What Are the Stages of a Sales Pipeline?

Startups 100

Startups Sales Business Education 100