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The What, Why, and How of Win Loss Analysis

Primary Intelligence

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis?

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How to Conduct a Win/Loss Analysis in B2B Sales

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A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%.

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The Case for Win Loss Analysis

Primary Intelligence

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

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Win/Loss Analysis: How to Capture and Keep the Business You Want: Q and A

Cooperative Intelligence Blog

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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The Case for Win Loss Analysis

Primary Intelligence

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

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How to Build a Sales Territory Plan with a Buyer-Centric Approach

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It’s a critical team effort to determine the best place to win. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor.

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7 Top Competitive Intelligence Blogs Read in 2016

Cooperative Intelligence Blog

Four of the top 7 competitive intelligence blogs were written in 2009. Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” Receive our 6-page Win/Loss Cheat Sheets. These topics are timeless. See you in 2017.