Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 177

Sales Profiling Marketing Marketing 177

Datapine Blog

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Where should I spend my marketing dollars?”. Why Is It Important To Write A Management Report?

Management 105

Management KPI Benchmarking Advantage 105

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Marketing 130

Marketing Marketing Human Resources Education 130

Moz

NOVEMBER 4, 2018

Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart.

Loss 53

Loss Commerce Analysis Security 53