Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. The Lead Generation Process. Lead Scoring.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. 250+ inbound demos booked 225+ opportunities created. But what about the other 40% of business? This path is not exactly groundbreaking, but then again, neither is disciplined response time on inbound lead follow up. Here’s what I do.

Win 200

Win Sales Marketing Marketing 200

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. They visit websites where they read blog posts, watch product videos, or download a guide. Let’s break that down.

Sales 309

Sales Win Research Gaming 309

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. What Goes Into an Effective GTM Strategy?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. Check out these numbers: 33 Business Blogging Statistics.

Business 201

Business Marketing Marketing Information 201

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is.

Sales 177

Sales Profiling Marketing Marketing 177

mention

DECEMBER 2, 2022

Landing pages are a popular tool used in inbound marketing to attract customers and generate leads. What are landing pages? Long-form written content is better suited for blog posts, content offers and pillar pages. No matter what form of content you create, you should be including images. Tip 1: Limit form fields.

Entertainment 283

Entertainment Sports Briefing Commerce 283

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Marketing 130

Marketing Marketing Gaming Management 130

Weidert Group

AUGUST 17, 2021

An inbound marketing plan that works to grow your business requires a consistent flow of up-to-date, valuable information that your target audience cares about. Your company blog is an essential part of the mix. Plus, there’s the pesky perennial question: What should you be blogging about, anyway?

Business 96

Business Marketing Marketing Information 96

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Marketing 207

Marketing Marketing KPI Loss 207

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Marketing Travel Sales 272

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Marketing 78

Marketing Marketing Win Profiling 78

Weidert Group

FEBRUARY 9, 2023

I know, I know … we just published a blog about AI in marketing last month. But, so much is changing (and so quickly) that we have to continue to share what we know — and how that knowledge can benefit B2B inbound marketers in complex industries. Does ChatGPT disagree with me?

Marketing 52

Marketing Marketing Knowledge IT 52

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion.

Marketing 330

Marketing Marketing Copywrite Sales 330

Smart Data Collective

SEPTEMBER 13, 2020

Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. If you’re active in the world of online marketing, you’ve likely heard about the possibility of using link building for search engine optimization (SEO). Why Does Link Building Matter?

Data Mining 251

Data Mining Algorithm Profiling Marketing 251

Owler

MARCH 10, 2022

Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? In an inbound sales process, the prospect makes first contact. What Are Inbound Sales?

Sales 59

Sales Due Diligence Entertainment Education 59

mention

APRIL 22, 2021

In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. Write a blog post 3. Embed your videos in an existing blog 4. In this blog, I’ve explained how you could extract your audio file on iMovie. Congratulations on an awesome YouTube video. Table of Contents: 1.

IT 245

IT Algorithm Research Management 245

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The first thing you have to look at is what category you’re in,” Hanson says. “Do The good news?

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. But if you’ve never come across the two concepts before, you may well be wondering what the differences are; after all, both concepts sound pretty similar. Table of Contents: What is a sales pipeline?

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. What Goes Into an Effective GTM Strategy?

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? billion in the next 10 years.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

SEPTEMBER 16, 2018

If you’re ready to start your own talent mapping initiatives, the rest of this blog post outlines the information you’ll need, how to collect it, and how you can use it to inform your future hiring decisions. What departments are lacking the most direction, organization, or skills? What major goals do you have for the future?

Matrix 203

Matrix Information Market Intelligence Advantage 203

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not! Knowledge is power, though!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Sales 172

Sales Finance Marketing Marketing 172

Zoominfo

MARCH 9, 2021

What is Demand Generation? Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. What are some of the core responsibilities of demand generation?

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Marketing 174

Marketing Marketing Sales Intelligence 174

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 100

Sales Marketing Marketing Information 100

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Sales 195

Sales Marketing Marketing Profiling 195

mention

NOVEMBER 11, 2022

What is local SEO? Now you know what local SEO is and the benefits you can gain, it’s time to explore some tips for how you can start developing an effective local SEO strategy today! Today, it is estimated that around 46% of all searchers on Google are looking for local information and solutions. Tip 1: Set Up Google Business Profile.

Profiling 271

Profiling Win Commerce Advantage 271

Zoominfo

APRIL 18, 2019

Identify Your Target Market. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. In order to identify your target market, talk to your marketing, sales, and finance teams. Ask questions like ‘What are the most common problems that they face?’ Define Your Services.

Sales 140

Sales Finance Profiling Research 140

Zoominfo

DECEMBER 28, 2020

What Are Customer Buying Signals? Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. They visit websites where they read blog posts, watch product videos, or download a guide. Let’s break that down.

Sales 100

Sales Win Research Marketing 100