Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! What more needs to be said? Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

CXL

JUNE 16, 2022

In the coach’s playbook, every player knows their role and what they must do to make the play work. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Marketing 124

Marketing Marketing Copywrite Win 124

Similarweb

APRIL 16, 2021

What’s your market? . Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . What are buyer personas ? . . Who’s your target audience ?

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Zoominfo

JUNE 21, 2018

Create a damaging admission and communicate based on an authentic flaw” Dave Gerhard @ZoomInfo #GrowthSummit18. ZoomInfo announces new #integration with @HubSpot & updates to its ReachOut extension at #GrowthSummit18 [link] @G3Brian pic.twitter.com/cclYJyHjwQ. Let’s take a look! Tiffani Bova (@Tiffani_Bova) June 18, 2018.

Alliance 170

Alliance Sales Win Knowledge 170

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. What was our total revenue in 2018? Coined and popularized by Hubspot in recent years, the flywheel is the perfect replacement for the sales funnel. If this news comes as a shock, don’t panic.

Sales 228

Sales Marketing Marketing Technology 228

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. The size of the nodes is based on Page Rank. The colors of the nodes are based on a modularity algorithm in Gephi.

Knowledge 63

Knowledge Algorithm Win Learning 63

Netbasequid

JANUARY 26, 2022

What are marketing analytics? If your marketing analytics tools only have a few features, you’re only seeing a snapshot of what is happening. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 They’re not all created equally. Let’s begin!

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Similarweb

JULY 30, 2021

What do you do when you need something fixed? That feeling of trust that comes with the familiar or well-recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. But first, what is affiliate marketing? Consumers get a better chance of finding what they want.

Marketing 52

Marketing Marketing Win Sales 52

Moz

FEBRUARY 9, 2021

The only problem is, you’re not always sure what to assign them. What’s a content brief? That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. What makes a content brief “SEO-focused”? What to include in your content brief.

Briefing 60

Briefing Retail Research Startups 60

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. What was our total revenue in 2018? Coined and popularized by Hubspot in recent years, the flywheel is the perfect replacement for the sales funnel. If this news comes as a shock, don’t panic.

Sales 130

Sales Marketing Marketing Technology 130

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Commerce Algorithm Entertainment 55

mention

OCTOBER 13, 2021

I know it’s impractical to think like this, but what gets on my nerves is the fact that I need to have a paid subscription for each tool. So let me list down a few free tools in this blog that will help you remain productive without showstoppers. But, people have become exceedingly choosy about what they read. Better Writing.

Marketing 301

Marketing Marketing Research Knowledge 301

mention

DECEMBER 8, 2021

This is thought leadership at its finest: Workday, a cloud-based enterprise management company, launched this exclusive report with data from over a thousand interviews with c-suite members. Like web tools, a guide can become industry-standard teaching fellow professionals what they need to succeed. It is understandable. Stay Informed.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Although the medium existed, it certainly wasn’t as common or as popular as it is today. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast. Check it out! Listen here.

Marketing 252

Marketing Marketing Copywrite Sales 252

CXL

OCTOBER 1, 2022

Table of contents What is the dark funnel? What is the dark funnel? B2B companies are married to traditional marketing attribution models because they give credit to what’s working. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel.

Research 86

Research Copywrite Sales Education 86

Similarweb

APRIL 20, 2021

Ever wonder what coaches tell their players during an NBA game? What is a digital marketing strategy ? After all, players are skilled on their own. But here’s the thing, coaches have an overarching plan. They see the whole field, make adjustments, give insights and guidance. In this guide, you’ll learn how to do both.

Win 98

Win Marketing Marketing IT 98

Datapine Blog

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. 1) Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz. million searches per day and 1.2 trillion each year.

Data Mining 105

Data Mining Predictive Analytics Startups Data Analysis 105

Similarweb

APRIL 20, 2021

Ever wonder what coaches tell their players during an NBA game? What is a digital marketing strategy ? After all, players are skilled on their own. But here’s the thing, coaches have an overarching plan. They see the whole field, make adjustments, give insights and guidance. In this guide, you’ll learn how to do both.

Win 59

Win Marketing Marketing IT 59

mention

MAY 15, 2021

From product updates to event invites to random blog posts, emails are supporting every single aspect of your business. What’s more, whether it’s a newsletter or not, any email that you send needs to focus on one message if you want it to deliver. What do we want to get out of it? Why do most marketing newsletters suck?

Marketing 312

Marketing Marketing Startups Entertainment 312

SpyFu

MAY 21, 2021

That’s what makes content marketing successful. Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan.

Marketing 104

Marketing Marketing Win Research 104

CXL

JUNE 2, 2020

What’s sameness? Most state their value proposition as if they were the only company doing what they’re doing. What used to be novel is now table stakes. What do challenger brands believe is their biggest threat? You’d think companies would be all about that. Curiously, not so much. They will catch up.

Gaming 135

Gaming Innovation Competitive Advantage 135

Similarweb

AUGUST 16, 2021

B2B marketing and B2B sales typically involve the use of search engine optimization , account-based marketing , go-to-market, and sales teams, as well as discovery calls for lead generation and qualification of potential customers. . They want to know what’s in it for them if they hit your call to action (CTA). Case study: Microsoft .

Marketing 59

Marketing Marketing Entertainment Advantage 59