Aqute Intelligence

APRIL 4, 2023

When analyzing your competition, you’ve probably wondered, “what should be the main focus of this research?”, “what are the important questions to ask?” and “how can I incorporate this into my competitive analysis projects?”. Having the upper hand in competitive intelligence will help your business succeed.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

mention

NOVEMBER 29, 2023

A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. Are you aiming to increase blog traffic, boost social media engagement, or improve search engine rankings? Content strategy involves planning, creating, and managing content.

Research 167

Research Analysis Competitor Analysis Competitive 167

Smart Data Collective

NOVEMBER 12, 2021

For example, let’s assume that one of your buyer personas is male, between the ages of 30 and 55, interested in health and fitness, and needs to have the latest technology gadgets no matter what they cost. In other words, what is the audience saying when they are in the market for your product? Data-informed buyer persona.

Information 329

Information Marketing Marketing Commerce 329

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Let’s see what our experts think! What is the Google Ads Transparency Center? How Can Marketers Use Ads Transparency Center as a Competitive Intelligence Tool? Want to learn more?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Let’s see what our experts think! What is the Google Ads Transparency Center? How Can Marketers Use Ads Transparency Center as a Competitive Intelligence Tool? Want to learn more?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

FedSavvy

JUNE 4, 2021

Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. This blog focuses on the process of examining a competitor’s people, or more specifically their technical subject matter experts (SMEs). What is a technical subject matter expert (SME)?

Knowledge 246

Knowledge Advantage Advantage Competitive 246

ArchIntel

MARCH 16, 2021

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. Both require thinking ahead and confounding the competition.

Competitor Analysis 173

Competitor Analysis Analysis SWOT Marketing 173

mention

APRIL 10, 2024

What is Brand Reputation Monitoring? Zac Johnson , a widely respected leader in blogging, believes that investment in online reputation tools can automate your brand management and speed of response : “Leverage free tools like Google Alerts to monitor your brand’s online reputation effectively. Let’s get started.

Gaming 267

Gaming Management Sales Information 267

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

mention

APRIL 20, 2021

This means two things: There’s a LOT of information created each day on social media platforms only ( not even counting blog posts, news articles, forums and review sites ). More importantly, they may already be talking about your brand, competition and/or problems you can help solve on social networks. What is social listening?

Gaming 246

Gaming Competitive Analysis Learning 246

mention

DECEMBER 28, 2022

The tools from this section serve different purposes in one tool, from the standard search volume data to competitive keyword gap analysis. The tool offers a wide range of keyword research features, from the standard search volume data and traffic analysis to competitive keyword gap analysis and position tracking.

Research 157

Research Brainstorming Analysis Competitive 157

FedSavvy

MAY 23, 2023

In this blog we will feature a good use of reachback and a case in which reachback did not work out as intended. It does not take much analysis to imagine labor market constraints make recruiting and staffing challenging. So what went wrong? Sin #14: Reachback is the answer! Let’s take a look at the technical evaluation factor.

Loss 130

Loss Win Travel Competitive 130

ArchIntel

JANUARY 20, 2021

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

Benchmarking 145

Benchmarking Analysis Competitive Competitive Landscape 145

Alexa

MAY 24, 2021

But how do you know what customer journey touchpoints you should actually be focusing on as a business? Company pages are great for offering users general information about your business and what it does. Each of these stages addresses a different part of the customer journey, and the touchpoints you create should reflect them.

Education 328

Education Competitor Analysis Advantage Advantage 328

FedSavvy

JUNE 10, 2022

While we presume this is partly a product of the PTSD-inducing era of “Lowest Price, Technically Acceptable (LPTA)” or it is a misapplication of LPTA concepts in competitions that are Best Value Trade-Offs. Let’s explore the merit of this belief with *gasp* real analysis. Why did we select DISA as the target of the analysis?

Win 130

Win Analysis Entertainment Competitive 130

mention

JANUARY 26, 2024

In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. Understanding the Concept of Share of Voice Before we dive into the details, let’s start by defining what share of voice actually means in the marketing context.

IT 157

IT Analysis Competitive Marketing 157

Alexa

JULY 12, 2021

Conduct Audience Analysis. Audience analysis is the foundation of any successful inbound marketing strategy. Create a blog that offers resources that engage potential customers throughout your sales funnel. Think about what type of content you should produce to retain customers and what kind you should deploy to gain new ones.

Marketing 206

Marketing Marketing Analysis Profiling 206

FedSavvy

JUNE 21, 2023

Customs and Border Protection (CBP), Medical Consultation and Support Services IDIQ Protest Decision Date : April 6, 2021 This competition involved a rather large Firm Fixed Price (FFP) IDIQ covering an incredible array of health services to support “recruitment, retention and workplace wellness” for CBP. What is the lesson learned?

Win 130

Win Competitive Management Analysis 130

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

FedSavvy

NOVEMBER 28, 2022

Does your capture team want to try a trick play to get a competitive advantage? This is especially important when many competitions are the proverbial game of inches. What Booz Allen Hamilton offered was a financial credit to the VA if Booz Allen Hamilton was not filling a position in a timely manner. the dreaded Pwin).

Win 130

Win Loss Gaming Competitive 130

FedSavvy

FEBRUARY 14, 2023

In November 2021, we examined what contractors are winning FEDSIM bids and with what federal customers. GSA FEDSIM contracting is always a hot topic so we’re exciting to bring to you some updated analysis on FEDSIM spending and winners. Some noteworthy winners are featured in figures 2 and 3 below.

Counterintelligence 130

Counterintelligence Win Competitive Landscape Intelligence 130

FedSavvy

SEPTEMBER 26, 2023

What is the lesson learned? Are you interested in finding out more about trends in contract award decisions and even more on what has unraveled award decisions? Check out our analysis on trends in evaluations. © FedSavvy Strategies and FedSavvy Strategies blog, 2012-2023. Department of Homeland Security, U.S.

Business 130

Business Win Innovation Security 130

FedSavvy

JANUARY 5, 2021

Mind Mapping in Competitive Intelligence. Mind maps can be a useful tool for competitive intelligence analysts. Examples of mind mapping applications within Competitive Intelligence include: Mind maps can help an analyst break down a complex contract opportunity and identify core contract requirements. Core Takeaways.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

mention

JULY 20, 2022

Free marketing tool for website traffic analysis. It provides powerful tools for keyword research, SEO audits, rank tracking, backlink checking, domain analysis, and competitor monitoring. Free marketing tool for trends analysis. Online shopping has experienced tremendous growth since the COVID-19 pandemic. Let’s get started.

Commerce 326

Commerce Marketing Marketing Analysis 326

FedSavvy

MARCH 16, 2023

DISA used the CIOSP3 GWAC to drive competition for a small business set-aside competition featuring two mentor-protégé joint ventures in Octo Metric and Valida-Tek CITI. What is the lesson learned? Oh, the nonsense we con ourselves into believing is not always going to catch on!

Intellectual Property 130

Intellectual Property Win IT Loss 130

Smart Data Collective

MARCH 19, 2023

Data reviews can also give you insights into what products customers prefer, aiding product making and curation decisions. A data analysis can also answer important questions about your company’s financial health like: how much income was earned this quarter and where does most of your traffic come from?

Predictive Analytics 319

Predictive Analytics Business Win Commerce 319

Alexa

JULY 12, 2021

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Just like a live service rep tailors solutions for customers, chatbots can share content with site visitors based on what they’ve said in the conversation. Customers Can Directly Reach Your Brand at Any Time. Click To Tweet.

Marketing 221

Marketing Marketing Entertainment Knowledge 221

SpyFu

APRIL 5, 2024

Understanding what your competitors are up to is critical for making smart strategic decisions. The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

ArchIntel

DECEMBER 1, 2021

Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

mention

OCTOBER 11, 2023

What if that area is already saturated? And what are the associated pros and cons of this commitment? Narrowing your focus to a specific niche can be scary, particularly when you’re trying to gain traction in a competitive market. With over 10,700 digital marketing agencies in the U.S. is up for grabs.

Marketing 167

Marketing Marketing Commerce Knowledge 167

FedSavvy

OCTOBER 8, 2020

You conducted an analysis of your competitor’s capabilities. Competitive intelligence is a two-way street. It is important to be aware of the information that is out there on your own team, understand what strengths and weaknesses of yours can be perceived. What benefits do I realize in a self-evaluation?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. Here’s the big question – Is WOMM still relevant in today’s competitive world? Conduct an in-depth market analysis. What are their key pain points and needs? What features influence their buying decisions? * Here’s how you can do it.

Marketing 261

Marketing Marketing Win Knowledge 261

FedSavvy

APRIL 19, 2023

In March 2023, the Federal Trade Commission (FTC) sent a “second request” for more information to ensure the proposed acquisition does not reduce competition in the defense industry, so the acquisition has not yet closed. These acquisitions expand existing capabilities and add footprints in new customer markets. government and Intelsat.

Analysis 130

Analysis Innovation Intelligence Intelligence 130

E2M

MARCH 13, 2024

The What Is an SEO Proposal? Keyword Analysis 8. Content Analysis 9. Local SEO Analysis 10. Local SEO Analysis 10. Backlink Analysis 11. Conclusion What Is an SEO Proposal? It’ll help you to understand who they are and what they want. If Yes, What Was Your Experience? GA-4 Audit 12.

Analysis 67

Analysis Win Benchmarking Profiling 67

FedSavvy

JANUARY 18, 2023

The purpose of a price reasonableness analysis is to prevent the government from paying too high a price for a contract. The purpose of a price reasonableness analysis is to prevent the government from paying too high a price for a contract. What is the lesson learned? Read on as we continue our series in win-loss trends.

Win 130

Win Due Diligence Loss Analysis 130

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions. What were they?

Loss 223

Loss Win Analysis Sales 223

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. And 89% believe that if you’re not using or planning to use competitive intelligence, you’ll lose your market position.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90