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Sales Enablement Metrics: 7 Ways to Measure Success

Crayon

You can provide tactics that help them overcome objections. This blog post is about seven of them: Lead-to-opportunity conversion rate. You can provide content that helps them personalize emails. You can provide intel that helps them win competitive deals.

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How to Align Your Product & Marketing Teams [B2B Guide]

Crayon

A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts ( including one that we wrote ). Whether you spend your time writing blogs or running demos, your performance is evaluated—albeit to varying degrees—on the bottom line. The tactics are different, but the purpose is the same.

Marketing 455
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Guest Blogging Sites: How to Work With & Improve Your Digital Marketing Performance

mention

Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. That’s why, in this blog, we’ll summarize successful and practical tactics every brand (including the personal one) can use to get more exposure and visibility. Guest blogging isn’t fast.

Marketing 196
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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). In Part I of this blog, I addressed what to look for before engaging with a 3 rd -party firm to discuss their offerings.

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Got an awesome YouTube video? Here’re 8 ways to promote it for more views

mention

In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. Write a blog post 3. Embed your videos in an existing blog 4. Publishing videos via newsletters Wrapping up: Which tactic/s works for you? Write a blog post. Congratulations on an awesome YouTube video.

IT 245
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Major wins and losses in GOVCON – FedSavvy edition April 2024

FedSavvy

This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. CACI improves existing and future Army cyber defense capabilities for C5ISR systems by designing and rapidly fielding solutions to defeat emerging threats to tactical edge and enterprise systems.

Loss 130
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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). Part I of this blog series addresses what I look for before engaging with a firm to discuss their offerings.