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9 Free SEO Certifications to Add to Your Resume

SpyFu

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. And while there’s a lot of free information about SEO available across the web, certifications act as a forcing function to test your skills. Who should take this course?

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How To Fix Online Reputation: Expert Insights on ORM

mention

Most of the time, search engine reputation management is about making sure your content and SEO create the right images in search results. The basics of personal connection are politeness and timely responses. This happens across marketing channels and touchpoints, with marketers and SEO specialists working hand in hand.

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Google Ads Training: 14 PPC Course Options

SpyFu

Unlike SEO, where creating content is generally free (minus hosting costs and time investments), PPC inherently costs you money with each click you receive. This introductory course by Google will go over all the basics of using and setting up these Search campaigns and is one of the best places to start for any PPC marketer.

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July 2018 B2B Blog Post Round-Up

Zoominfo

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it! Let’s get into it.

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How to Research, Monitor, and Optimize for Questions

Moz

Basic questions (these usually relate to defining concepts). All branded questions may also be labeled based on possible sentiment. ** Most basic and how-to questions are going to have informational intent (simply due to the essence of the question format: most people asking questions seek to find an answer, i.e. information).

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Mastering Keyword Research with ChatGPT: A Comprehensive Tutorial

mention

If you are an SEO or content marketer, you can also use ChatGPT to research keywords and generate content ideas. And that’s exactly what we’ll teach you in this blog post. ChatGPT vs Paid SEO Tools: Benefits of ChatGPT for Keyword Research ChatGPT is a free SEO tool that can be used for keyword research and content ideas.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. How to leverage Anchor Text for SEO: Volumes could be written on this topic. A word of caution : While optimizing your anchor text is good, many SEOs over the years have observed that too much of a good thing can hurt you. Natural anchor text on the web is naturally varied.

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