mention

DECEMBER 28, 2022

Another cool feature is to analyze your competitors’ paid campaign history. The tool includes a wide range of valuable tools and reports that can help you with keyword research and local SEO, social media management, content marketing, website audit, and more. Try the paid version at $29 per month to get more keyword suggestions.

Research 157

Research Brainstorming Analysis Competitive 157

mention

OCTOBER 11, 2023

They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits. Efficient and Targeted Marketing Your content, ad campaigns, and cold email outreach initiatives will become more precise and efficient when catering to a specific niche. Who was the client?

Marketing 167

Marketing Marketing Commerce Knowledge 167

Similarweb

SEPTEMBER 14, 2021

Whether you’re a tried and true marketeer or new to the role, pay-per-click (PPC) advertising is the most effective way to quickly generate results and secure profits. Most importantly, with the right ad analytics tools and know-how, honing an effective PPC strategy is pretty straightforward. What is PPC?

Research 52

Research Win Competitor Analysis Sales 52

Similarweb

FEBRUARY 7, 2021

SimilarWeb provides the most accurate traffic data available, helping affiliate marketers, PPC, content, and SEO professionals identify the catchwords and search queries that their competitors are using and their target audiences are searching on Google and other search engines. . Weekly Keyword: Real-time campaign optimization.

Win 96

Win Research Competitive Advantage 96

Similarweb

JULY 29, 2021

Effective PPC reporting and SEM reporting support ongoing communication and can reveal key opportunities to your clients. Here we’ll reveal key elements of efficient SEM and key PPC reporting tools that show off the data and other key metrics that matter. . SEM and PPC Reporting : Exceeding expectations . Tweet this.

Gaming 52

Gaming Win Marketing Marketing 52

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ). 3 Nurture Campaign Workflows for Lead Generation .

Sales 243

Sales Finance Marketing Marketing 243

Smart Data Collective

DECEMBER 9, 2021

Continue to read this blog post for more important details. This is the focus of this blog post. Sensible web managers and developers recognize that user data must govern the decision-making process for altering their designs. Split-testing different elements with conversion data analytics tools while running PPC campaigns.

Competitive 326

Competitive Research Commerce Technology 326

Zoominfo

AUGUST 14, 2018

One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign. Like any other campaign, if you don’t understand the metrics that indicate success, how do you know when you’ve achieved it? With your team, establish clear and measurable goals for your social campaigns.

Profiling 133

Profiling Marketing Marketing Management 133

SpyFu

DECEMBER 19, 2022

When you manage to get the featured snippet, these tags will show up in the Google Answer Box to give searchers an idea of what your page contains. Image Source: Moz Even when linking blog posts, you can try having a detailed and comprehensive pillar post on a specific topic. Avoid using it more than once in your blog posts.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111

CXL

NOVEMBER 23, 2022

Daniel Layfield, Growth Product Manager at Codecademy. Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills.

Marketing 78

Marketing Marketing Win Gaming 78

Evalueserve

FEBRUARY 22, 2021

In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. PPC and Advertising tracking and analysis. Google Analytics is a platform used to monitor website traffic, campaign performance and conversions, and visitor demographics.

Competitive Intelligence 64

Competitive Intelligence Competitive Intelligence Intelligence 64

Datapine Blog

APRIL 21, 2022

These generally include: lead conversion rates, click-through rates for ad campaigns, number of emails opened by recipients, completing a specific goal (downloads, calls, clicks, etc.). Moreover, your marketing automation experts can leverage these tools to identify and monitor digital marketing actions relevant to ongoing campaigns.

Marketing 82

Marketing Marketing Human Resources Technology 82

Similarweb

DECEMBER 28, 2020

Consumers purchase products from the affiliate’s link/code and therefore are part of a successful affiliate marketing campaign. No need to search for the right affiliates, set up campaigns, sort out monitoring, commission structure, or a payment system. Pros: Over 12,000 merchants, affiliate manager. eBay Partner Network.

Marketing 98

Marketing Marketing Sales Win 98

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. 1. Social Triggers TV.

Marketing 220

Marketing Marketing Travel Education 220

Similarweb

SEPTEMBER 13, 2021

These could be landing pages, product pages, or even blog articles. . Likewise, people use search engine marketing (SEM) and pay-per-click (PPC) interchangeably. Some are better for web pages and pillar page content, whereas others are good for blog posts or videos. . What is keyword mapping and why is it important?

Benchmarking 94

Benchmarking Competitive Market Intelligence Research 94

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. My client was planning to run a marketing campaign starting in October. My SEO team was invited late to the party, as I only met with the client two weeks before the campaign launch. How often do marketing campaigns ignore SEO? The results surprised me.

Competitive 73

Competitive Retail Advantage Advantage 73

Similarweb

FEBRUARY 21, 2021

Discover the best keywords for your paid search campaigns. Optimize your PPC campaigns . This blog was written in collaboration with Sarah Mehlman , Content Manager at SimilarWeb. . Build your content marketing strategy with SEO-optimized content. Find gaps and keyword opportunities in your content marketing plan.

Competitive Landscape 76

Competitive Landscape Win Competitive Algorithm 76

SpyFu

SEPTEMBER 17, 2021

They consistently produce high-quality blog content that's ranks well on search engines. It's a way of assigning a value to SEO work that PPC managers can see in their spending. This suggests that their blog isn't a central part of their organic strategy. This is likely a result of each company's organic search strategy.

Gaming 105

Gaming Win Advantage Advantage 105

SpyFu

MAY 14, 2021

Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. In fact, you have to use your personal Facebook account to login to Facebook Ads Manager , the application where advertisers go to manage ads across both Facebook and Instagram. An audience-centric approach.

Marketing 115

Marketing Marketing Gaming Entertainment 115

Datapine Blog

JUNE 5, 2019

Business intelligence (BI) is a term that relates to the applications, infrastructure, practices, and tools that empower businesses to access a broad range of analytical data for improvement, campaign optimization , and enhanced decision-making that maximizes performance. Average order size. Lifetime value (LTV) of customers closed.

KPI 126

KPI Hospitals Sales Capital 126

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media.

Marketing 100

Marketing Marketing Travel Education 100

Moz

JANUARY 22, 2019

Blogging Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. However, we want to push a little further now.

Sales 56

Sales Commerce Advantage Advantage 56

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Robin Lord, Consultant, Distilled.

Travel 80

Travel Advantage Advantage Research 80

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Robin Lord, Consultant, Distilled.

Travel 74

Travel Advantage Advantage Research 74

Similarweb

JULY 30, 2021

The vendor can concentrate on developing the best product or service, and affiliates, who usually have a very high return on investment (ROI), can focus on reaching the right audiences with effective marketing campaigns , social media posts, tutorials , blogging , email marketing , etc. Approach them via: Email.

Marketing 52

Marketing Marketing Win Sales 52

E2M

AUGUST 8, 2022

Sure, paid advertising (PPC) can boost your online presence quickly. Using the Market Explorer tool, you can dig into social media, blogs, and websites based on demographics like age, gender, and location. d) Audiense: Audiense is another reliable social media management tool. August 2022 SEO Campaign Performance Update.

Business 57

Business Benchmarking KPI Profiling 57

Moz

AUGUST 25, 2019

Since SEO agencies often don’t have access to our clients’ CRM systems, we’re often using conversion to lead as a core KPI when measuring the success of our campaigns. A fledgling SEO campaign should generate more leads, but it also often means a lower percentage of good leads. We’ll make the sales.”. Implement a lead scoring model.

Sales 51

Sales KPI Information Business 51

mention

MARCH 23, 2022

Marketing campaigns have to stay relevant to general economic and social conditions, but those keep changing too, as the pandemic keeps evolving. Ten years ago, a three-person marketing team coordinated advertising, direct mail, and managed a simple, ‘read-only’ website,” points out Jen Illiff , a VP at the WunderLand Group marketing agency.

Marketing 273

Marketing Marketing Predictive Analytics Sales 273

mention

JULY 13, 2022

After all, you can’t create a successful marketing campaign if you don’t know what you’re trying to achieve. This could include blog posts , flipbooks , ebooks , infographics, case studies , etc. You can create blog posts, infographics, ebooks, webinars, and more. B2B Marketing explained.

Win 337

Win Marketing Marketing Business 337

Datapine Blog

JANUARY 24, 2021

By asking the right questions, utilizing sales analytics software that will enable you to mine, manipulate and manage voluminous sets of data, generating insights will become much easier. Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Driving revenue?

Data Analysis 126

Data Analysis Analysis IT KPI 126

SpyFu

DECEMBER 20, 2021

Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign. And, if you are able to make your PPC campaign more targeted and pocket-friendly, then it is really worth the investment.

Management 98

Management Research Information Knowledge 98

Similarweb

APRIL 20, 2021

Paid media , well, the name explains itself, is any media you pay for, such as pay- per-click ( PPC ) or native advertising. Content marketing aims at informing, educating, and supporting a clearly defined target audience using content such as blogs, whitepapers, eBooks, infographics , etc. Pay- per-click ( PPC ) .

Win 98

Win Marketing Marketing IT 98

CXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions.

Marketing 88

Marketing Marketing KPI Benchmarking 88

Similarweb

APRIL 28, 2021

So you want to understand how well your marketing campaigns are performing, but what metrics should you be tracking? If you want to manage and optimize your digital marketing efforts for success, you need marketing analysis tools to understand and use the raw data you capture through web analytics. . What gives? Is the form too long?

Marketing 90

Marketing Marketing Market Intelligence Benchmarking 90

Similarweb

APRIL 20, 2021

Paid media , well, the name explains itself, is any media you pay for, such as pay- per-click ( PPC ) or native advertising. Content marketing aims at informing, educating, and supporting a clearly defined target audience using content such as blogs, whitepapers, eBooks, infographics , etc. Pay- per-click ( PPC ) .

Win 59

Win Marketing Marketing IT 59

ATTEST

JUNE 9, 2021

Search online to find reviews Look on retailer websites Read blogs and independent experts Ask for recommendations from friends and family Read industry magazines and brochures Go into a store and speak to a salesperson Other. For example: You’re considering buying a new laptop, where do you go to research products? Tick all that apply).

Retail 52

Retail Research Win Knowledge 52

ATTEST

JUNE 9, 2021

Search online to find reviews Look on retailer websites Read blogs and independent experts Ask for recommendations from friends and family Read industry magazines and brochures Go into a store and speak to a salesperson Other. For example: You’re considering buying a new laptop, where do you go to research products? Tick all that apply).

Retail 52

Retail Research Win Knowledge 52