Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Market Segmentation 195

Market Segmentation Loss Sales Technology 195

Zoominfo

MARCH 12, 2018

If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup.

Marketing 188

Marketing Marketing Sales Technology 188

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Marketing 130

Marketing Marketing Sales Technology 130

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The point is, the best sales stacks empower execution just as much as performance measurement. Prioritize ease-of-use within your sales tech stack.

Sales 147

Sales Predictive Analytics Market Intelligence Education 147

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing 160

Marketing Marketing Sales Technology 160

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Marketing Market Intelligence Technology 170

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing 130

Marketing Marketing Sales Technology 130

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. It’s not enough to agree upon a strategy.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

OCTOBER 28, 2018

At the most basic level, technographics are the essential technologies and tools organizations use to run their business. Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Every company’s tech stack says something different. As it turns out—a lot.

Commerce 177

Commerce Sales Competitive Technology 177

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

ArchIntel

DECEMBER 1, 2021

An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. The data gathered from CI can be about competitors, customers, suppliers, products and services, technologies, industry and economic trends and political conditions.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Intelligence 247

Intelligence Intelligence Globalization Sales 247

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Marketing 208

Marketing Marketing Analysis Technology 208

Zoominfo

APRIL 2, 2018

For a more in-depth look at sales training, check out the following blog post: How to Get More From Your B2B Sales Training. Facilitate better sales and marketing alignment. In fact, we’d argue that the marketing department holds an equal amount of responsibility for sales productivity. Use the right tools and technologies.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

SpyFu

APRIL 5, 2024

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. Here are five important ways technology has permanently changed B2B selling.

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Technological advances have allowed your buyers to access more information than ever before.

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Market Segmentation 100

Market Segmentation Loss Sales Technology 100

Smart Data Collective

MARCH 14, 2022

Google Analytics is one of the simplest but most effective website analytics tools on the market. You can create conversion goals and run experiments to see how various elements stack up. A content upgrade is a lead magnet specifically related to the blog post the client is currently reading. Give Clients a Content Upgrade.

Data Mining 230

Data Mining Education Sales Finance 230

Zoominfo

APRIL 15, 2018

Today’s blog post is for you! Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. You must also communicate the value of data within every department of your company—customer success, sales, marketing, IT, HR, etc.

Sales 170

Sales Startups Technology Technology 170

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations.

Marketing 124

Marketing Marketing Sales Education 124

FedSavvy

SEPTEMBER 10, 2020

Tools – This broad category captures any tangible aspect of how a business operates which ranges from technologies, facilities, laboratories, etc. As discussed in a previous blog , Jacobs has overhauled its business offerings in order to provide higher-end technology solutions and capabilities in enterprise IT, cyber, and data analytics.

Win 130

Win Advantage Advantage Competitive 130

Zoominfo

MARCH 3, 2019

On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack. What kind of marketers would we be if we didn’t include ZoomInfo on this list? ZoomInfo can deliver everything from a company’s phone number to the names of the different technologies they use to conduct business.

Research 233

Research Sales Profiling Startups 233

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Marketing 183

Marketing Marketing Sales Technology 183

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. For this reason, you and your sales team must utilize the right technology stack to improve and streamline your social selling efforts. Use the Social Selling Index to measure how your strategy stacks up in these four key areas.

Profiling 227

Profiling Sales Learning Information 227

IBI

JANUARY 17, 2023

Reading Time: 3 minutes With prediction season upon us, analysts, vendors, and influencers alike have many predictions on what technology trends we can expect to see in the year ahead. So, how can companies separate technology trends from hype? Generally speaking, the same can’t be said for fads, which appear and disappear quickly.

Technology 52

Technology Technology Due Diligence Entertainment 52

Zoominfo

MAY 17, 2018

Use technology to enable sales managers. Take a look at the tools within your sales technology stack. You can improve your numbers and speed up your sales pipeline using the five strategies mentioned in today’s blog post. The post Increase Sales Forecast Accuracy and Speed Up Your Pipeline appeared first on B2B Blog.

Sales 232

Sales Loss Win Management 232

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it! That won’t change.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Not convinced?

Intelligence 113

Intelligence Intelligence Marketing Marketing 113

Zoominfo

AUGUST 1, 2018

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. So, we recommend you add VR to your technology stack sooner rather than later.

Technology 154

Technology Technology Sales Marketing 154

Zoominfo

JUNE 8, 2020

Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. I found that Hubspot has been tracking this pretty well in their blog. What did they find?

Sales 195

Sales Knowledge Innovation Marketing 195

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns.

Copywrite 150

Copywrite Profiling Technology Technology 150

Domo

FEBRUARY 13, 2024

Domo’s full-stack data platform also makes it possible to wire your Databricks models up to apps and solutions built inside Domo. For instance, you could use AI to improve how you support your customers or get better at predicting what’s going to happen in your market. You can keep up with Domo.AI’s beta releases here.

Predictive Analytics 78

Predictive Analytics Security Security Algorithm 78