7 Keys to Drug Launch Success
Netbasequid
AUGUST 31, 2022
Before the industry gets it right, we will see many failed drug launches. Here’s how to make sure it’s not yours! The reality of drug launches is harsh. In one study , less than 10% of drug launches were rated as Excellent. Around 70% of drugs that don’t attain their launch expectations continue to (not) do so afterwards.
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