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The Ultimate Guide to Using Generative AI in Content Marketing

mention

The conversational nature and interface make refining and fine-tuning the text easy to do, with the user guiding the AI program, which then learns and understands what the user is requesting for better, more accurate results. As a marketer, you may be wondering how to leverage these new technologies ethically and responsibly.

Marketing 157
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The Lead Generation Strategy Guide

Zoominfo

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead?

Sales 240
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The Lead Generation Strategy Guide

Zoominfo

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead?

Sales 177
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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. billion in the next 10 years. Data quality stands to play an essential yet often overlooked part in that growth.

Marketing 130
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Comprehensive Guide to Amazon Marketing in 2021

mention

Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies. Amazon marketing optimization strategies Time to zone in on amazing returns. Amazon’s global ad revenue is set to reach $26.1 billion this year.

Marketing 246
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook gets everyone on the same page. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey.

Marketing 124
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Three Steps to a Better-Performing About Page

Moz

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. An About page is often part of a buying journey. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.