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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Genesys isn’t even mentioned until the end of each video.

Marketing 130
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5 Ways to Supercharge Your Inbound Marketing Strategy

Alexa

Here’s an example from HubSpot of a buyer persona: Source: AdStage. Focus on SEO, and you’ll help make your website—the central hub of your inbound marketing strategy—visible to the right people. Create a blog that offers resources that engage potential customers throughout your sales funnel.

Marketing 206
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Top 10 Market Intelligence Tools of 2021

Netbasequid

It provides up-to-date data from a wide variety of sources, including social media, news and blogs, forums, patents, and market and investment trends by company. Case in point, HubSpot is all about you. In that vein, we’ll touch on the top ten market intelligence tools of 2021 that’ll help you brand make sense of it all. Trustpilot.

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The 20 Best Social Media Scanners & Monitoring Tools

Netbasequid

These handy tools monitor every inch of the social web, including social media channels, forums, blogs, comment data, reviews, news media – you name it. Brands can aggregate and analyze intel from a wide variety of social channels, news sources, blogs, comment data, employee and consumer review sites, visual imagery, and so much more.

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Competitive Intelligence: 11 Tools You Should be Using

Evalueserve

In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. HubSpot is a Customer Relationship Management (CRM) platform built to power inbound approach and help you and your customers grow more. Blogging Platform. Insightsfirst.

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A Conversational Marketing Primer for Marketing and Sales Teams

Alexa

People are more likely to purchase products or services from a company they interact with — and there’s some compelling data to back that claim up. Chatbots and live chats can easily identify which leads are truly interested in purchasing your product or service. HubSpot Marketing Hub. Sales Generation.

Marketing 233
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Keyword difficulty (and CPC) has skyrocketed in most verticals.